PPLive Occasion April Fool's Day alternative marketing push social video application interesting point

In Friday, pplive through the official microblog said "April 1 will be a big event", is a hardware product? Or sheer April Fool's Day? ...... No matter how the industry guesses the authorities never disclose the slightest news. Until the scheduled time "2013.4.1 14:41" the puzzle finally surfaced, PPLive announced the introduction of a social video application "fun Video" via official Weibo to provide mobile users with short video social-sharing services.

PPLive choose to launch a new product on April 1 such a special date, although some people's guess but somewhat unexpected, for the "spoof" label of April Fool's Day, with the public joking is a risky thing, a slight slip may damage the corporate brand, But there are many entertainment spirit of the brand a show of entertainment stunt. "Interesting video" appearance is a very flattering event marketing, "kind, have material, interesting", it is the "interesting point video" of the distinctive label, and "Entertainment interaction" is pplive in 2013 the main focus of direction.

It is understood that the fun point video is currently the first social short video application, to help users find their interest in short video content, and the use of social networks to share delivery. It is understood that users can use social networks, subscribe to related accounts, search recommendations, and other ways to find their interest in video content. At present, the interesting video has been on the App Store online, and with Sina Weibo, Tencent Weibo implementation of account exchange, so as to open up mobile users "social circle."

In an interview with reporters, Tao Media CEO Dr. Li said that with the increasing amount of network video, users in a large number of videos to find their interest in video is currently facing a major problem. and "Interesting point" provides is to solve the user in mobile and limited entertainment time environment, consumption of short video entertainment services. Create a social user circle of interest by aggregating + socializing + sharing patterns to achieve personalized video enjoyment.

Industry analysis, PPLive last year set out to layout UGC field, the relevant channel has been in the low-key operation, the introduction of interesting video easy to make UGC content and mobile users through. After the reporter confirmed, Dr. Tao revealed that PPLive UGC has been on the web, mobile end and PC end will soon be launched, to "fun point" of the social network after the formation, will consider the "social network +UGC" mode, to make up for pplive in the UGC business gaps.

While mobile Internet is on its way, the Network video field is emerging in the mobile terminal, short video social sharing application is undoubtedly the next hot spot in the market. At present foreign social video application mainly by Socialcam and Viddy leader, domestic market is still in the blank stage. Industry insiders believe that in the current content of increasingly homogeneous Internet video, innovation ability is the best weapon to stand out. With the carrier tariff down and the continuous improvement of broadband speed, more and more users will begin to watch, share video content through mobile internet terminals, the application mode of interesting point video will become the main direction of future video websites.