PPLive Push 299 yuan set-top box Tao said not to dabble in TV field

Sina Science and technology news May 9 afternoon, the field of Internet set-top box ushered in a new player: in the number of Chinese media with a licence to cooperate a year later, PPLive officially launched set-top box products Ppbox, the product price of 299 yuan, will be open on the May 18 pre-sale. According to the introduction, Ppbox from China to provide Internet TV integrated broadcast control platform, PPLive website responsible for ppbox content technology operations and marketing, the product will now Shanghai, Changsha and Hangzhou pilot sales. In fact, 2011 PPLive has been involved in Internet video business, but has been due to the issue of the quality of Sarft stopped, although the early 2012 PPLive announced the cooperation with the number of Chinese media, so as to solve the SARFT requirements of "controllable controllable" function. In addition to the current market of shanzhai boxes, internet companies into the box area is the largest voice of the Millet box and video box. Music is the use of the model is the hardware free content charges, six months service fee is 290 yuan, a year is 490 yuan, millet box is priced 299 yuan, content free. Ppbox took a similar path to the Millet box and synchronized the contents of the PPLive client to the box end. According to the official introduction, Ppbox can achieve 24-hour uninterrupted updates of the program, and covers 7,800 films and 25,000 episodes. According to Sina Science and technology, 299 yuan pricing for Ppbox is "meager profit", pplive mainly hope that through the box to obtain more users and promote the brand. According to Digital TV reasearch, China's Internet TV market is expected to grow to 1.38 billion U.S. dollars in 2016, which undoubtedly gives the Internet set-top box practitioners a huge benefit. When talking about the competition with the Millet box, the video box, the Ppbox related person thinks that these joint license box's Internet enterprise, more occupy is the Shanzhai box market share, therefore everybody will have the very big development space. As for the strategy of "super TV" from the box, PPLive CEO Tao said he would focus on the content provider's identity rather than enter the field. (Tracy)