PPLive Smart Hardware

After being bought by Suning for more than a year of "dormant period", the video supplier PPLive finally started to break the bureau.

In the afternoon of 11th, with the Premier League Liverpool club in the signing of the brand cooperation, PPLive Management Committee Chairman Zhijun to the outside world, the pplive strategic direction this year is sports first, while to the upstream of the industrial chain (such as private-label competition) and downstream (such as lottery, tourism) expansion, Turn around in the traditional mode of burning money to buy copyright from a video site.

To enter the sports industry upstream and downstream

October 2013, Suning and Hong Yi invested $420 million in strategic investment pplive. But in the outside world, PPLive doesn't seem to have much movement after that. In particular, such as Youku Potatoes, Archie Arts, music, such as competitors in the industry in the frequent movement of the 2014, PPLive did not lift the waves. Until last December Suning held pplive shares to 64%, Suning was in management, PPLive stepped on the accelerator.

According to PPLive's New Year's idea, it is to grasp the right of discourse in the whole chain of sports industry. In the upstream, in addition to the purchase of competition rights, will focus on the 1th sports pplive to build own-brand events (such as Running China, pp real football manager League), to expand Offline, and plans to set up a PP film company this year, test water homemade drama. It is revealed that the upstream private brand tournament business in 2015 will have 6.7 billion yuan investment scale. In the downstream, it is the cooperation with the third party lottery, tourism, even education, automobiles and other vertical areas, and the development of various sports products.

So, why PPLive choose at this time to transform, this is compared to the traditional video site differentiation route can pass?

There are insiders to the "First financial daily" reporter said, on the one hand, sports is the best quality of pplive assets, although the company has not yet been profitable, but the 1th sports has achieved revenue balance, has now won the Premiership and other European four leagues, Champions League, Asia crown and other events copyright, strengthen the vertical advantage of sports is an alternative path; On the other hand, Su Ning after 2014 years of Internet transition period, financial performance began to turn good, the support of the pplive more emboldened; Moreover, the national level in last October expressed the support of the sports industry, but also to the sports industry chain upstream and downstream development policy Dongfeng.

Zhijun predicts that 2015 pplive will achieve profitability, in its revenue contribution accounted for, advertising revenue will only account for the overall scale of 20%-30%, the transformation will explore a set of new profit model.

"For traditional video sites, users are not users of the site, but content users." "Zhijun said that the user's loyalty to the video site is located in the Entertainment category copyright content, and pplive future direction is to do the life of video sites (education, tourism, real estate, shopping, etc.), with the help of community formation of user stickiness.

will be out of smart TV and cell phones

The reporter to Su ning aspect understanding, 2015 Suning's strategic focus has the mobile end, the Internet supermarket, the internet finance, the red Child, the logistics and so on, this also includes pplive. For the future role of PPLive, is as suning overall business O2O transformation of an auxiliary, or more independent development?

In this respect, Zhijun to "the first financial daily" reporter said, PPLive is an independent company, will choose to develop independently. Just last month, he said PPLive is seeking to complete the listing in the next two or three years.

But for Su Ning, which is entering the fast lane of the Internet transformation, PPLive's platform resources will help the transformation. For example, in the combination of electrical quotient and video, PPLive just on the line of PP radar, the actual use of cloud visual link technology to get through the video and online shopping between the boundaries.

In addition, according to Zhijun, the hardware market will also be one of PPLive's key strategies in 2015, and is expected to launch smart TVs and smartphones in the market this year (801 million are expected). Suning in addition to as a sales channel, but also with its own smart home, networking programs to cooperate.

It is not difficult to predict that these hardware devices will be with pplive content resources and Suning's electricity quotient resources to integrate, in the hardware and software to find a cooperative mode, to achieve the Internet retail multi-terminal integration.

Some analysts believe that pplive this idea and Amazon in the 2014 hardware field of the force has a similar place. At the moment, with a lot of copyright content, Amazon has a Kindle reader, Kindle Fire tablet, Fire TV set-top box, smartphone Fire phone and other terminals, so that copyright resources and terminal hardware integration. But a real problem is that the bull-hit Amazon is still at a loss.

Recently, Alibaba spent 3.6 billion yuan to buy a share of the mobile phone brand charm family, in addition to as a mobile internet portal, the landing Ali's various wireless end strategy, the charm will also play Ali intelligent home, living room planning and the field of things networking carrier role. It is believed that the combination of electric and intelligent hardware will be closer in 2015.