PPLive Tanxiaore: Mobile ad revenue this year will grow by 300%

"Http://www.aliyun.com/zixun/aggregation/6149.html" >techweb reported January 9 News, in Dcci held the 2013Adworld Interactive Marketing Conference, PPLive vice President Tanxiaore in TechWeb interview, said that the current PPLive users have one-third focus on the mobile end, the end of this year, the mobile end of the number of users will be flat with the PC side. At present, PPLive Mobile advertising revenue accounted for less than 10% of overall revenue, is expected to be 300% this year's growth.

It is reported that last year PPLive and South Korea three TV stations and Taiwan entertainment media reached nearly 90% of entertainment resources and film and television drama Resources cooperation. Tanxiaore said this year will continue to increase the procurement of entertainment and video resources, through the Asian entertainment resources combined with Thailand, Hong Kong and the mainland entertainment resources, a heavy punch to create Asian entertainment media products.

Tanxiaore said that as of last December, PPLive Mobile end to cover the user breakthrough 50 million, pplive users are characterized by a very long user, pplive PC is longer than 100 minutes, the ipad is 80 minutes, mobile phone users between 10 minutes to 60 minutes.

Tanxiaore stressed that, compared with iOS, it can not ignore the large number of high-end users of Android aggregation. He said the top 50% users of PPLive in 42 models, of which 14 Samsung, 12 HTC, the rest are millet, Sony and Lenovo, the average user purchase cost of 3138 yuan, but also very high-end app users. (Ningmeng)