PPLive, Thunder see to get married who lose who win?

According to Tencent Science and Technology reported early morning, Suning and PPLive have reached a takeover agreement, or announced 28th details of the deal. The latest news is that Suningyun has temporarily suspended the business. This means that in the capital market has been a long time or even have to claim to continue the independent development of the pplive or eventually with Suning happy knot. And as PPLive ex-boyfriend Sohu video also not idle, according to Sina record quoted unnamed sources said, Sohu video has been and thunder to see the cooperation agreement to achieve capital. Behind the intense capital movements, who is the winner and who is the loser? 1, Win PPLive, the winner is not necessarily Su Ning, the loser must be Ali is also the electricity quotient, also is the high rise to claim will pay attention to the Internet audio-visual industry, Su Ning and Ali are eyeing the huge mobile installation volume of pplive. We have noticed in the Pplink press conference that PPLive is responsible for the details of the presence of investment executives and suning related principals, that there must be something fishy. Sure enough, in and Mango Taiwan, Ali and suning between ambiguous already long after, PPLive finally chose Su Ning. So what are the pros and cons of this game of capital? Hunan TV has internet TV license plate, and Mango TV app, at the same time without the lack of audio-visual entertainment resources, so the loss of pplive this marked for Mango Taiwan is unscathed, and if the participation, Hunan TV will be more than one video export, But PPLive's hardware products and the mango-pie TV Stick of Hunan TV will hit each other. However, to win the shrimp music and Teson covet PPLive Ali, Instant was taken away from the taste of food is afraid not so comfortable, after all, the current bat three giants only Ali's video business or blank. In the case of the acquisition value of the pplive and the Thunderbolt look also have a landing situation, Ali has three options: first, the acquisition of content or tools of video sites such as Sina video, Storm audio and video, the second is the acquisition of social performance videos, such as six rooms, three is like the acquisition of Flowers and film as music acquisition of video upstream and downstream enterprises, But given that Ali has less involvement in related areas, there is little likelihood of upstream and downstream mergers. See Su ning again. Suning in the audio-visual entertainment industry investment is not much, so the most likely mode of cooperation, is financing and even full holdings, but will not intervene pplive day-to-day operation. But whether it is financing/holding or active intervention operations, the lack of large-scale video site operation experience of Su Ning may fall into the grand acquisition cool 6 after the plight of burning money. In this sense, suning may not be a big winner. Of course, since the establishment of the South Jiangsu Bank, the burning of money may not be a problem for Su ning. The pplive in the center of the event is the big winner. A gold Lord got the money, can continue to play the copyright content, two have the box and TV pplive can be assured boldly continue to do hardware, in the industrial chain to do more extension-perhaps to tinker out an Internet TV, and then rub against the hands of Hunan TV internet television license plate, you can get suning sold. Of course, under the wing of Su Ning, it is not impossible to make an independent listing. 2, agreed not to play the horizontal merger of Charles Zhang, aimed at the Thunderbolt see SearchFox video has gone through too many things in 2013. A rumor from a high pipe, to sell Sogou to save the video, and pplive break up and even Chun leave, have the "good voice" the second quarter of the big hot to hold the ground, once out of Koo, shanyou a gang of video big Guy Charles Zhang to own video business platform of the Big Show finally not in vain. A brief analysis of Sohu Video If you take the Thunderbolt to see what benefits and disadvantages. After missing PPLive, Sohu video flagship American drama, self-made and variety show of the network linkage, and the Thunder to see the focus on the HD Copyright movies, so the two merged, in the content of the basic will not produce competition; Thunderbolt look at the PC and mobile end of the performance is good (the problem of rogue bundle installation is not discussed), will also make Sohu video in the PC and mobile side of the volume has been greatly improved. It's a good deal for both sides. But the Thunderbolt look back against the Thunder this large, small size, valuation may be the focus of both sides dispute. Sohu Video will bring out how much money to amnesty? Amnesty after the cash flow of Sohu will have an impact on the pressure? These are still unknown. Chanchars Mr. Zhang will succeed this time.