PPS re-trapped integration fog scramble for moving end tickets is a cause

Subject to homogenization of competition, video site funding threshold gradually pulled up, small sites forced to squeeze the market. Domestic network video industry has always been the smoke: June 2010, Baidu holding Archie Art, October 2011, http://www.aliyun.com/zixun/aggregation/31897.html "> Everyone company to 80 million U.S. dollars wholly-owned acquisition of 56 nets, March 2012, Youku potato flash stir thunder.

This makes the fund abundant Baidu Archie art, Sohu Video, Tencent video and so on also dare not to be taken lightly, eagerly hoped that through the conformity formation superiority. But the current industry integration, is not only a simple capital maneuver, must be able to form the effective complementarity of resources in order to establish a comprehensive advantage. The combination of Youku is a cautionary tale, according to the January 2012 data, Youku and Tudou, two integrated web site video website in the process of the merger, 82.6% of users of the potato users with Youku overlap users, the total number of new company users only than the original Youku increased by 14.5%.

According to the current competition situation, "Web + client" Resource integration has a higher value. For example, the recent rumors of PPS will be Baidu Archie Art acquisition, behind the same logic. Although relatively low-key in the industry, but the PPS user resource advantages can not be underestimated. PPS has a total installed capacity of more than 600 million. More importantly, these highly viscous client-oriented user groups, and web-side users have different, can form the integration potential. Because of this, the industry repeatedly outgoing PPS by Sohu Video, Baidu acquisition rumors.

Under the large pattern of oligopoly competition, the major video sites will focus on the realization of differentiation, content purchase strategy is more inclined to unicast, self-made, and so its own content, the profit model will also be innovative, enhance the site resources of the ability to become.

Mobile video is the internet video industry, the new blue Sea, in the mobile Internet competition, Tencent by micro-letter first to get tickets, Sina also by micro-blog closely followed, mobile video is undoubtedly the third mobile market tickets for the competition focus. At present, the PPS in the mobile end of the number of users in the industry first, the traditional Web site video website Cool potatoes, Archie arts and other gaps. To preempt the mobile Internet will undoubtedly be able to overtake the curve, and can even rewrite the industry pattern, so the network video business has become a new focus of fighting.

(Responsible editor: The good of the Legacy)