PPS Xu Wei: Client and web-side video or will converge

Recently, the network video of the group has become a hot topic in the industry, "Youku potato" flash the future is still unknown. Sohu, Tencent, Archie Art (micro-blog) to form a copyright procurement alliance, even if the three response to public opinion unanimously denied that the formation of a new alliance is to fight against "excellent soil" combination, discerning all can see the confrontation unavoidable. Web-side video surging, client development momentum, for the future of the entire video industry development reporter interviewed PPS network television President Xu Wei (Micro-BO), he said: "The future development, may be convergence." Now the video industry has not been big and strong, so the subdivision of the development is not easy, it is difficult to have a market can be clearly developed. I am more optimistic about the opportunity in the future development of the industry can grow some, do not consider other vertical development. "In fact, in terms of the client and the Web side of the pros and cons, Convergence is a good prescription." Nowadays, the demand of users is changing with the change of social culture, it is not advisable to rely on a single model or to satisfy the status quo.　　Need to have a more forward-looking vision. The convergence of the client and the Web end Iphone,ipad swept the world to make app client class software applications popular, on the PC, no matter how hot the Web page video needs to have a client side can be in the mobile interconnected world can be based on the heel. And the habit of using the client as a training, also highlights the potential of the future development of client Video Unlimited.　　Of course, the popularity of Baidu Google search is also the advantage of web-side video, if both of the two are a best way to operate. As early as last year, PPS opened the UGC Video upload service, as far as the current data, it does bring more users of the user flow stable user base.　　and has always been to the user demand-oriented PPS also give full play to its technical strength advantages, the client, UGC, and its community services products Entertainment circle perfect integration, forming a line under the integrated development of the system.　　The convergence gives birth to diversified marketing mode with the adjustment of national policy, TV dramas will not be allowed to spot ads, the traditional TV service charging mode has been impacted, video services further to the network Video transfer, ecological environment conducive to the development of network video industry. It is understood that the network video in recent years, the development process to generate more marketing model.　　In which the client video performance is quite decent. For example, the PPS focus on the development of the type of television communication combination, making the delivery more accurate, this year to develop video + social, cross-media cooperation and derivative services to expand, will be more rich marketing model. PPLive Sports Marketing, Thunder (Micro Bo) look at the 3D theater.　　Once the client and the web end of the convergence of development, a variety of models will promote the emergence of new marketing model, by more advertisers favor. Network video industry has entered a consolidation period, the industry has predicted that the second half will have mergers or other influence of time, for network video cohesion stronger explosive force.