Practical Chinese search engine promotion

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First, make clear the difference between search engines and categories:

1 Search Engine:

By running a software, the software constantly on the network through the domain name scanning and various links, automatic access to a large number of site page information, and according to a certain rule collation, so as to form a database to prepare for inquiries. Such a site (Get information ==> collation Build database ==> provide inquiries) We call it "search engine". And the software used is generally called "Spider", "Robot", "crawlers" and so on, the Chinese name "Search robot."

Usually we check the site access statistics, in the "browser briefing" to see the Baiduspider, Googlebot, MSNBot is the search robot left records, respectively, representing Baidu, Google and MSN Search robot.

2) Classification Directory (directory):

By "Manually" the site is categorized and established to provide a query, such a site called "Category directory." Here the "manual" can be a complete manual, such as a special editorial audit site, the decision is included, can also be through your step-by-step submitted after the collection.

Whether "search engine" or "category directory", the goal is the same: access to Web site information, set up a database to provide inquiries. But the methods used are different. "Search Engine" because relies on the software to carry on automatically, therefore, its database capacity is very large, the query result often imprecise, but "the classification catalog" because relies on the artificial classification, the query obtains the information to be accurate, but collects the content very limited.

We usually refer to these two categories collectively as "Search Engines", and many sites also provide queries based on both types of methods. For example, Sina Search (http://search.sina.com.cn) By default is to query Sina set up its own directory-"classification site" query, and when we query "all sites", it calls Google's search engine.

In view of the current Simplified Chinese network market, the impact of the "search engine" is mainly Baidu and Google, categories include Yahoo! China, dmoz.org, Sina Search, Sohu Search and NetEase search, 3721 and Chinese Search Alliance also in the search market has a good performance, In addition, many non-mainstream categories of directory Sites can also bring huge traffic.

Before you make a promotion, make sure your site has completed the following steps:

site content Construction has been completed, there is no "under construction" page and broken links;


navigation system Clear, and please build a "site Map" page, from this page can link to all the columns of the site;


unless special needs, design and strive for simplicity, do not waste a lot of flashy flash, animation;


complete the main page of title, meta, and other settings and optimization, especially the homepage (see "Times Marketing Network" in related articles);

Now, start to use the search engine and the classification catalog to carry out the promotion work of the website step by step.

1, registered search engine

For the Simplified Chinese website, the two main search engines currently to be registered are Baidu and Google. Although Google in the world almost become synonymous with search, but Baidu with its focus on the Chinese world, fast content updates, word-breaking order, and marketing and other advantages, in the mainland market and Google Chinese to keep pace.

Baidu and Google's registration is completely free, the general only need to submit the site home address, they will automatically come to crawl all content, in order to avoid part of the content because of the link reason search robot can not crawl, to submit "site map" page address as a supplement. Please submit to the address below: http://www.baidu.com/search/url_submit.htm http://www.google.com/intl/zh-CN/add_url.html submit Address, Site will appear in a day or two Baidu search, and appear in Google time is not very certain, because Google 30 days to refresh the database (this is called "Google Dance"), so the longest may take one months, you submit the site can be found in Google. When the site is updated, should try to submit the updated pages manually to the above search engine, to remind the search robot return, so that the updated content as soon as possible in these search engines were found. Once included in Baidu and Google, you can in the Baidu-supported Sohu and NetEase page search, Google support Sina page search to find.

2. Registration category

The current main categories include the following sites:

Yahoo! Chinese search engine http://cn.yahoo.com/search/


dmoz.org http://dmoz.org/Regional/Asia/China/


Sina search engine http://search.sina.com.cn/


Sohu Search engine http://dir.sohu.com/


NetEase search engine http://search.163.com/

For dmoz.org, the general domestic reader is not very understanding, this is an open directory site, by many part-time editors responsible for audit, add and manage, this is similar to NetEase's site directory. Because a lot of overseas search engines such as AOL search, AltaVista, HotBot, Google, Lycos, Netscape search and so on call the site's catalog, so it is also important. In the above categories, Yahoo! China, dmoz.org and NetEase to provide complete free login, the need for manual audit is included; Sohu search only for non-commercial organizations such as schools, business organizations such as providing free login, Sina search must pay to login. In the process of login, you need to choose the most suitable for your site category, and fill in the site and the relevant information of the login, after submitting a general week will have feedback whether included.

3, 3721 network real name and China Search Alliance

3721 to network real name technology as the starting point, in addition to its own real name users (browser installed plug-ins users), but also with a number of sites to cooperate, influence has surpassed many search engines, closely followed by Baidu and Google, the current and 3721 cooperation site has Sina, Yahoo, Sohu and China Search Alliance. Although the registration of 3721 network real name needs a certain fee, but choose the right keyword to register, 500 yuan/year investment is worthwhile!

The Chinese search Alliance is actually a classified catalogue, but it takes the form of alliance, it appears in the search market, the influence is still limited, but there is a certain development prospect. Free login is also currently supported, similar to the above directory site. Http://service.chinasearch.com.cn/web/frontward/free/free_protocol.htm 4, Non-mainstream classification catalogue

In the mainland has a non-mainstream classification of the site, the general self-proclaimed "web site Encyclopedia", "website navigation", is actually the comparison of the original classification of the site. Because they provide the site directory directly from the perspective of the vast number of Internet users to organize, very practical, so the current publicity effect is very good, the number of visits is also very large, such as the most famous hao123.com in the global Simplified Chinese site ranked in the Top 14 (according to Alexa site statistics).

You can go to these sites, to see if you have their own site for the directory and classification, if any, directly to the webmaster letters, requirements included. If it can be included, it can bring considerable traffic.

Here are the more famous sites:

http://www.Hao123.com/


http://www.cnww.net/


http://www.wu123.com/can not be landed


http://www.5566.net/


http://www.37021.com/


http://www.k369.com/


http://www.da123.com/


http://www.94135.com/


http://www.265.com/


http://www.guang.org/

5, paid search engine promotion

Now the major search engines are launching their own pay promotion, mainly include:

Baidu Bid ranking Service (0.3 yuan/click above);


Google's Adware services (0.5 yuan/click above);


3721 Network real name (500 yuan/ordinary real name, year);


Sina, NetEase, Sohu and China Search Alliance's fee login and bidding rankings.