Practical experience of hospital website marketing

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After reading Tong's "How to improve the effectiveness of hospital network marketing," a good benefit, in his article mentioned several important aspects are:

1. Keyword ads Baidu bid Google AdWords 2.seo optimization 3. Database marketing 4. Marketing 5. Blog Marketing 6. Other strategies

In fact, for these six points, as long as the focus on the two or three point is very good, the hospital benefits will also be greatly improved, but this is only from a large point of view, for each method how to operate the feasibility analysis of the method has no further analysis, Let me say that I am doing the actual operation of Hefei Friendship Hospital and some experience.

Before doing marketing we need to know something about the basics, meaning what you should know before you use those marketing strategies. For example, you do is the hospital website, you need to know your hospital characteristics of medical technology, service concept, service attitude, hospital environment and so on, but also need to know about your hospital allocation to do this piece of manpower and material resources, this is the final marketing strategy to implement the important factors, It is also the key to affect the hospital network marketing benefit directly.

Why so say, because in good plan, in good website, finally implement to the person or executive force, so if the manpower and material resources is insufficient, the effect must be some, that is to do online marketing profit cycle to be longer. So before doing marketing or to these issues specific understanding and analysis, this will be the division of labor after a very good help.

In the determination of their strength and the support of the hospital can start work, from the following aspects:

1. Outsource the hospital website to some good network companies, these network companies to do the Web site program may be very good in line with the optimization of SEO rules, which will eliminate the time to modify the code later.

2. Early content of the site, how to gather information in a short time, you can use false original to manually update, collector Update sometimes let search engines think you are garbage station, in the case of sufficient manpower, generally use one months of time can be a large amount of.

3. In the case of having the content of the website, we will start to do promotion and SEO, these two points to separate said

Promotion: Many points, mainly offline promotion and online promotion, we do network of course is online, that is well-known Baidu bidding and Google AdWords

Bidding is the most commonly used in most hospitals to promote the means, but there are too many things, there is no good experience and skills, like burning money, the cost is too high.

This is a word of tong, indeed, if you do not grasp the bidding in the process of the skills is not.

The usual techniques for bidding:

(1) to master the high and low peak period of internet users ' surfing time, and to carry out heavy volume by analyzing time period

(2) through a period of time to analyze the effect of which words conversion rate is high, and later focus on the conversion rate of the word (because for the hospital website, high traffic does not represent good returns, conversion rate is the real key factor)

(3) and search engine agents do a good job, because the current domestic situation, 80% of the agents cheat click, the amount of this thing is an opaque thing, hehe, we must understand the unspoken rules

SEO (Search engine Optimization)

Search engine's most hated, corporate website the Lord's favorite

SEO does not have a specific method, just a set of well-known routines, the following are some common methods:

(1) Keyword Strategy site home tittle keyword settings usually do a higher conversion rate of those several keywords generally set at about three

(2) The content for the king before doing a lot of original, but the best is to add some original articles, so that more conducive to the search engine included

(3) The PR value of Google to buy a higher PR value of the connection, you can go to the Admin5 trading area to turn to the early promotion of the site PR value has a great role

(4) High quality outside the chain to obtain high-quality outside the chain is not easy, so either buy a connection, or by their own in the Webmaster Circle of contacts to find, ordinary outside the chain can be built by the group blog and soft text and a variety of methods to obtain

(5) Website optimization mentioned above to find a good network company to do the program this step will be very easy to optimize the site optimization and template optimization, usually web page pseudo static more suitable for the search engine, the template used div structure

(6) Multi-site strategy by giving each department to do a separate site, individually optimized, and finally each other chain up, the effect is very obvious, but this work is mainly in the late to see the effect, and the workload is very large.

These five are just beginning to do the optimization of some common steps, such as looking for the chain and content on the amount of these are required to do a good job, very tired very troublesome, need everyone to insist

4. As for the feasibility of database marketing, I personally feel that the hospital allocated to the network of the human and material situation to decide.

5. Word-of-mouth marketing is mainly under the line to promote some of the results.

6. Blog marketing is mainly for the hospital some experts in the name blog to do expert blogs, which helps to improve the credibility of the hospital and Word-of-mouth, but also for the visibility of experts to do publicity, is the two-way measure, but also need a considerable amount of manpower to update the document.

The above is I do the Hefei Friendship Hospital (4666688.com) Some actual combat experience, the space limit, many places say is not fine, welcome everybody to communicate with me qq:125495228 add friend to note admin5