Practical experience sharing one depth analysis network promotion method

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Talking about the network promotion method, each network practitioner can say several kinds casually, on-line a search also a lot of. In China, several well-known webmaster or electric business platform, such as Admin5, Chinaz, Paidai and other sites, such articles are a dime. Many articles see really benefit is not shallow, or deeply inspired, but the actual operation up, still feel no way, a face at a loss. The main reason for this is that the information is too dispersed, here to say a little bit, there is a lack of a more systematic comprehensive tutorial; On the other hand is a lot of articles are not actual combat experience of the "Bullfrog" written, imagine more than practice, the so-called Bullfrog, is to look like cattle coax, in fact, just a frog in the well, It seems reasonable to say that the actual operability is not strong. There is no denying that some of the articles are indeed some of the cattle are written, but are only compared to some of the surface of things, the actual operation of the law of the hand is hidden.

The author is not what cattle people, just through the domestic several large platform for many years of practice, basically all kinds of main network promotion methods have done, just want to write without reservation, hope to be in the confused stage of friends can help, but also hope that the industry veteran can give a lot of advice, this to myself is also a kind of improvement.

1, search engine promotion

Search engine Promotion is divided into: A, the key word direct investment; B, SEO optimization. Search engine keyword to promote the relative SEO optimization, is a more rapid access to the flow and conversion rate of the promotion, quick, but the disadvantage is that the cost is higher, the cost of each click on the basic 5 cents to a piece or even higher. Without financial support, it is difficult to continue the long-term delivery. Need to continuously dig accurate long tail keyword, reduce the cost of delivery, improve conversion rate. SEO optimization Disadvantage is slow, generally adhere to do more than three months to initial results. But SEO optimization is a platform to stabilize long-term access to the flow and conversion rate of the best choice, the most important is low-cost, or even free, of course, this depends on the enterprise itself has no professional SEO optimization talent, if so, then basically only need labor costs, that is, the optimization of the wages of staff; if not, then generally can only be outsourced to professional firms or teams to do , the cost is relatively higher, but compared to the purchase of keywords, cost-effective or much higher, the long-term development of the platform, but also more helpful.

2, website navigation Station promotion

About the Web site to promote the navigation station, a post posted before: Web site navigation Station advertising performance evaluation has been introduced in detail, here no longer tired!

3, Blog forum soft Text Promotion

Blog Forum soft Text promotion way, the promotion expense basically may say is free, but the manpower cost is higher, the labor intensity is comparatively big. Need to have professionals to write a large number of original high-quality soft text, but also need someone to hand every day to the major high flow forum post, maintenance posts. Best practices, is to buy forum blog mass Tool software, will be the article mass bulk out, and in a few days after the mass, often in the Baidu domain: the title of the article to screen, to see the soft text in which sites get the click rate and the number of comments higher, and then manually for the high degree of attention of the Comment on the user's comments in a timely manner to respond and answer, to fight to create hot stickers, your soft wen can get the best exposure rate.

4, EDM mail Promotion

EDM mail mass promotion from more than 10 years ago has been to the present, are a lot of platform to promote the way, its promotional costs compared to other promotional methods, or much cheaper. It is understood that the current professional EDM marketing promotion Company's price, basically by its provision of data is 6 cents/mailbox, the provision of their own data is only used to send the platform, basically in 2 cents/mailbox, send 100,000 letters of about 2000 yuan. If the data is not downloaded randomly on the internet, to send 100,000, for example, basically send the success rate between 75%-93%, open rate between 4%-8%, Ctr in 1%-3%, the forwarding rate between 0.3-1.4%, as for the conversion rate, as the platform for the sale of products vary.

5. The promotion of the price-comparison rebate category

The cost of the return site is not high, generally a year is only about 1500-3000. Have to admit that some of the rate of return of the site, its members active degree is relatively high, and the purchase rates are higher. But at the same time, there is no denying that the rate rebate site, only suitable for the sale of low-priced goods platform to promote, its return from the price of the site to bring the order is still good. If your platform is a franchise of high-end goods, the rate rebate site can bring the order is quite unsatisfactory (except for well-known brands), a day only about 1-3, sometimes no single. This is the inevitable result of the decision of the user community, rate rebate site is to help users save or to say that a cheap commodity set up a platform, their members are to the lowest price, to buy the highest cost-effective goods, if your platform for higher prices of goods, although the quality is really good, These members will basically birds do not bird you, more often even invite scold sound, said you put a brand to learn well-known brands to sell high prices, there are problems! They are more than happy to find your platform for your loopholes or errors, if your platform one day due to staff errors, the 200 pieces of merchandise marked 2 yuan, At this time they will swarmed, desperately snapping up your goods. If you do not send the goods, then wait for them to post a scolding you! Remember not long ago, an electric business platform due to the settlement loophole was garters.

6, the Portal hard wide promotion

Portal hard is not everyone can vote, need to have strong funds as a support. Portal hard to bring the flow is very high, but the average price per click in more than 1 or even higher, conversion rate is generally not high (also known as the other than well-known electric dealers), a large part of its user base is not an accurate target consumer groups. Portal hard wide actual price depending on the location of the layout of the difference, generally in 8000-15000 yuan/day. If you invest in the portal hard to sell, then advise you or do not vote, the author believes that the portal is more suitable for brand promotion, enhance awareness. If your platform has the ability to cast in several major portals for more than three months of hard and wide is not bones, then you can try.

7, Video Station promotion

Video station traffic is quite high, the exposure rate is absolutely big enough, of course, its cost is also quite high, 350,000 of the day to put the price, really daunting. If in order to pursue sales, the conversion rate of the video station is not high, same as the portal hard wide, if it is to promote the brand, the effect is good. If you really want to get the sales through the video station, you can only take the same kind of TV shopping as Acorn International, the use of a single product breakthrough form, the main push a commodity, and in a page to fully lift the main selling points and demand, let who looked at all tempted, coupled with a simple step-by-step purchase form submission system, as far as possible to reduce the user jump rate, Sales will still be very good.

8, CPS Advertising Alliance Promotion

Generally speaking, CPS Advertising Alliance promotion, more appropriate to have a certain brand awareness of the electric business, such as Jingdong, when, where guests, and so on, stationmaster are more willing to put these have been well-known by the vast number of netizens advertising, the chance to successfully earn advertising fees compared to the new online electric business platform is much larger. Of course, the new line of electricity dealers are not able to do this kind of promotion, due to the high conversion rate of well-known electric dealers, so the proportion of the rebate is relatively low, some even less than 1%, so the new electric dealers can only in the early stage as far as possible to give a higher proportion of the rebate, such as 20–30% around, This will make it possible to attract a small number of stationmaster to try to put your advertisement. Why say to give such a high proportion, willing to put the webmaster or a small part? After all, this is related to your platform, although your Commission is high, but most of the webmaster still tend to put on the advertising of well-known electric dealers. Therefore, in the High Commission ratio, we should also launch some activities to attract stationmaster's launch. For example, the webmaster who put your ads, monthly opportunity to participate in the selection of sales, usually the highest sales of the top 10 webmaster, in addition to the normal return of domestic helpers, will also be able to receive your platform to provide additional bonuses or prizes, For example, the value of thousands of different prizes in the camera, which will greatly promote the webmaster to put your ads. In other words, if the early launch of your ad AdSense base is too small, such as just about 10 webmaster to put your ads, and all the total stationmaster will bring the sales may not be less than 1000 yuan, then take this reward would not outweigh the benefits, it is necessary to do a certain limit on this basis, For example, the top 10 sales of more than 300 yuan stationmaster can obtain the reward, reduces some uncontrollable factor to bring the loss. In the early days of the CPS Advertising Alliance to make a profit is not realistic, only in the guarantee that they do not lose or loss too serious situation, as far as possible to the webmaster, to promote the enthusiasm of the webmaster launch. When you advertise the webmaster base to a certain scale, and then slowly reduce their rate of return to the domestic helpers, improve profits.

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