Practical lectures on the classification of readers ' needs in soft-text

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In the medical industry, carrot and stick, both inside and outside the soft-wen marketing, is recognized by many stationmaster the most powerful marketing means. To this end, the writing of soft paper has become a hottest topic of discussion. In the specific work, a lot of newly-started medical soft text editor to soft writing is always difficult to grasp, then exactly how to write medical soft paper?

How to write medical soft paper? Write soft text, according to the disease, demand level to classify the breakthrough

The writing of medical soft paper is not just about how new people will do it, but the veterans of the battlefield sometimes experience it.

Some time ago, my soft writing into the dry season, there is confusion, no thoughts of the situation, and the written things are also rigid. I began to think, in the end, how to write medical soft paper? In order to solve the confusion, special and soft writing colleagues in the context of the in-depth communication. Discovery: Write Soft Wen, according to the disease, demand level to classify breakthroughs can be a certain breakthrough. In view of this, facing the needs of readers, we can from the following three groups of people and state to diagnose and write text ideas.

Aiming at the medical network Marketing, the readers ' demand can be divided into three groups and states:

A, pure understanding, completely without treatment needs (from the most distant consumption of people: to seek popular science people): such as: About XXX disease, xxx disease knowledge, xxx disease, XX is what, xxx after surgery, XXX notice, how to prevent xxx, XXX health care ..., most of the time is to seek popular science; > Even if it is possible to transform, more likely to seek answers for others.

b, causes, symptoms, hazards, the principle of the word (away from consumption of the crowd): Confused people: such as: why xxx,xxx symptoms, XXX is going on, the advantages of XXX therapy--> Even if it is possible to transform, more likely to seek answers for others.

C, Brand words, technical therapy, treatment, inspection of the word (from the recent crowd: to solve the people): such as: XXX How to do, XXX hospital, xxx therapy, xx check, xx where good, xxx the best--> This is a direct medical awareness of the crowd,

Summary: At present, public relations soft news generally have the following problems: First, the poor readability, the second is poor accuracy; In view of this, the problems in the soft writing, as well as the above medical network marketing, oriented to the importance of the needs of the reader, in the medical soft writing, we recommend that you can face the subject of potential people, according to the progressive sequence of writing. At the same time to strengthen the rigorous logic of the article, to achieve style realism, reasoning closely, interlocking. Source: http://www.csgong.com/