Practice notes: A good site optimization of the long-term invariant method

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How to optimize a website, many friends will ask this question, some people say is the external link, some say is content, through the actual experience and effect, search engine algorithm can change, cancel the role of the chain, but the search engine how to change will not ignore the weight of the site content, so the quality of the site content, Will affect the comprehensive metrics of a website.

Search engine rankings of the site is said to have one hundred or two hundred algorithms, so many algorithms, we can not understand, after all, this is the search engine's own unique skills, generally will not leak, but we found through the long-term test, the impact of the site ranking of the critical two aspects is the site content and external links.

Search engine contains the content of the site, the content of the quality of the direct impact on the amount, some sites may include tens of thousands of pages, some sites may be a search engine page, which is the original issue of the article, now the search engine more and more focus on the original, the purpose is not to let the rubbish information too Too much repetitive content itself is a waste of time for viewers.

External links is someone else's site on their own site a recommendation, the more recommended that your site more popular, so in theory, the rankings will be forward. But as we all know, we started to use trading links to get referrals from others and get better rankings.

Today's search engines, whether Baidu or Google, to a large extent, the role of the chain of the site has been reduced, from the customer to a website optimization, the current quality of the original article is far greater than the role of the chain, strong outside the chain to support the era of a Web site will soon disappear. Some people on a few ugly pages, but rely on strong external links to get the rankings, so that the ranking is good, for visitors do not have much help, because there is no substantive content.

Took over the client's website three months ago, two words of keywords, Baidu index in 4000 or so, a lot of competitors, the beginning of the customer site in the 78th page, analysis of the content and the chain are very deficient, and its own conditions are not good, PR2, look at competitors, PR are 4~5 majority, Start to think through the exchange of links method, but blocked, hit countless, basically did not do a few friendship links, export links only Baidu and Google, and then want to buy, but good relationship with customers, do not want to use such methods, so focus on the content of efforts. Three months basically every day will update at least one article, adhere to, never interrupted, these articles, although not original, but all through their own summary, description, rebuilt, basically included or very good, one months later, the snapshot of the time is basically the next day update, And sometimes the morning of the article published in the afternoon Baidu will be released, from this can be seen, now the weight of the site should be a rise, adhere to the later, found that even without the exchange of friendship links, no high PR site to do the link, through high-quality content, the same can get the trust of search engines, At present, the customer's website has been on the first page, basic also very stable.

And then, in this way, to other sites, is also one months effective, it seems that the original article, in the search engine seems to be very important, from now on, as long as the new station, the best is to use their own website original update, to get the rankings, I looked at the competitor's website, the content has been updated, The bottom of the external link is also very strong, and PR is also very high, but the ranking is with the day, and I through the original content of the update, PR is the lowest, content is the least, but get the ranking is still good.

There are many people say that Baidu and Google's algorithm is different, do a good job Baidu may not do Google, do Google, Baidu rankings may not be good, but from my 3 months to adhere to the original content update, Baidu and Google have achieved a better ranking, so you can see that the content is Baidu and Google are currently focusing on the link, as long as the content is good , their rankings should be able to do up, do not complain that this search engine is not good, the search engine is not good, as long as their content to do a good job, no matter which search engine, can get better rankings.

The era of outreach to the king has begun to decline, no matter how the search engine market development, I believe that the content of the site is the only constant, so do a good job of the content of the site is more important than anything.

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