Practicing large data strategy Zhejiang newspaper media trial sword "Qin Dynasty Moon"

"In today's big data age, we want to build the internet era of the hub-type media group." "This kind of enterprise introduction is not from an emerging internet enterprise, but from Zhejiang Daily Group of listed companies in the media (18.11,-0.27,-1.47%) executives mouth." With the new media field of all-round involvement, Zhejiang newspaper large data strategy has been launched, and investment will be released in the summer of the "Qin Moon" film version, or will become a small test of the transformation of the company.

Whether in the performance statement held last week, or in the external exchanges, Zhejiang newspaper Media is actively transmitting such a signal: The company is from the role of traditional media into the Internet field, and hope to market-oriented to make a difference. "The core of traditional media is the reader, whose business model is to obtain the reader after two sales profit models through advertising." And the Internet domain, we understand the user is the core, the use of database intelligence analysis, through the news, information, entertainment, services and other four sections, to provide users with their willingness to pay the products or services, this is our future business model. "Traditional media, in the context of the Internet (including mobile interconnection), it is very difficult to reconstruct the business model in the context of Internet, and it is very easy to reconstruct the communication force, and it is based on this thinking that we have incorporated the interactive entertainment platform which accords with the characteristics of state-owned and Zhejiang newspaper in the whole media transformation, and acquired the wing-ho side.

Participate in the "Qin Moon" investment and cooperation, the same is out of confidence in the market. Reporter learned that as early as the 2008 Zhejiang newspaper Media began to pay attention to the "Qin Moon" project and began to contact, last year, with the Shanghai Dazzle Dynamic transmission and Hangzhou Mystery Science and technology information official Toupai "Qin Dynasty moon Ancient Dragon Soul" big film project. The company's 2012 earnings showed an upfront investment of 5 million yuan, holding 20%.

"In the film and television investment industry, we will consider the development of back-end film and television marketing and film derivative product development." This is the domestic film and television industry relatively blank field, the concern is low, contains greater industrial value, especially the development of derivatives, can be with our existing entertainment platform for resource integration and synergy, which is also our focus on film and television industry direction. "said a company executive. At present, Zhejiang News media is united Shanghai Chun Dream Joint operation and Development page tour, hand tour, and relying on Beijing travel card resources to try to develop the "Qin Moon" board game products. At the same time, the reporter learned that the Light media (32.730,-0.92,-2.73%) is communicating with the producers of joint issues, and "Qin Moon" before the biography of the reality TV series adaptation of the production of the right also by the Chinese record Hundred (42.500,-1.31,-2.99%), subsequent authorization is grabs. "This is a high-quality anime brand, we hope to develop through." "The company insiders said.

The movement of the company's winger gaming platform is also a matter of concern. Company executives said, Zhejiang newspaper media into the field of the Internet, will be from the mass media to the media transformation. "The winger's acquisition is a key foundational project for us, and the winger has huge user resources, an entertainment platform with media attributes and backgrounds, unlike a simple gaming company," he said. After the acquisition, the winger will be in the user access and maintenance, online interaction, from content to service delivery, for the Zhejiang newspaper Media to the media [micro-BO] transformation to provide the most basic core database, become the basic platform for transformation. ”

The reporter learned that the company has a clear plan to speed up the winger into the mobile end of the application area, and in the mobile game to invest heavily. Cloud reading and short video class products are also the direction of the winger team's key layout.

(Responsible editor: The good of the Legacy)