Pre-summary of Sina Personal microblog operation

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Now playing micro Bo more and more people, many enterprises are also to micro-Bo marketing, mainly because it is fast enough to spread the range is big enough. and micro-BO marketing will inevitably become a part of corporate marketing. Because with the heat of Weibo, every fan has become a marketing object, using 140 words to the user to disseminate the enterprise or product information, set up a good corporate image or product image, updated content every day can communicate with you or provide you with the topic of interest, so you can achieve marketing purposes, why not? The same is true of personal microblogs. Here is my personal microblog experience, I hope to help.

Details of Sina Weibo operation determine success or failure

In fact, Weibo is the same as the site, a micro-blog equivalent to a small site. The name is the website name, the label namely the website keyword, the introduction is the description, and now already has the individuality domain name, that is equivalent own website address, also may set oneself likes the background. So these details must be done well.

The first is to locate the problem. There is a goal before doing things, which will determine the ultimate success or failure. In the micro-blog positioning when it is recommended to take into account the brand, that is, Word-of-mouth marketing, in the future to cultivate effective fans have a lot of help.

Then the name, after positioning to give yourself a loud name, let others see what you are doing content. So they look at it and then see how your content will be concerned.

Finally, other information, including: tags, introduction, domain name, background and so on. We should know the role of keywords in the site, micro-blog label is so, others in the search will also be through the tag search, such fans are looking for a clear goal, high quality. Introduction is to make others trust you more, a good introduction is likely to let him immediately concern you. Personality domain Name This piece, should note that once modified will not be modified, so be cautious. A good background is also the key to paying attention to your fans, because maybe your fans will be in your microblog, from the background to see if you have good taste, the other is to increase the credibility. Finally, other information should be improved to facilitate others to contact us to increase reliability and interaction opportunities.

The insistence of Sina Weibo operation is very important

Everything needs to be adhered to, in short remember, persistence is victory. Micro-blogging operations in the early days to adhere to is the fans, content and interaction.

First, say the fans. In the early days you want to naturally increase the fans that is certainly impossible unless you are a celebrity. So how do you get a fan? Here are a few ways to go.

1: Access to micro groups

In and out of the micro group means that the group, we should all know that there is a plate in the micro-group is welcome new. Most people in the micro-group will look at the new person, and the likes of you will pay attention to you, especially in the mutual powder group, because they also want fans, so they pay attention to you first, the mutual powder group is even more so.

What's the best time to get in and out? Through the four-month experiment, it can be divided into a few times in the morning 8-9:30 (people have just been to work, play more people) at noon 11:30-12:30 (fast work and meal time) 5 o'clock-6 (will be off time). A reminder: The number of retreat groups and groups per day is limited, so be appropriate to separate.

2: Mutual Powder

Let other people pay attention to you first to pay attention to others, remind again, unless it is a celebrity, in each of the things we should pay attention to it? Note that those who meet these conditions do not add:

(1) There are too many people to pay attention to, but too few fans do not powder.

(2) Too few fans are not powder

(3) No head of the powder

(4) has been concerned about 2000 of people do not powder

(5) A lot of fans, the attention of people too little not powder

Second, then say the content. What is the ultimate purpose of microblogging operations? Is it a fan? Of course not, it's forwarding and commenting. To have forwarding and commenting, high quality content is required. The content of the website is king, and so is the microblog. There are a lot of people through the above method, desperately to add powder, and finally a little fan, but soon there is no, made a micro bo feel good, but still no forwarding and comments. The reason is content quality and interaction.

In the positioning of the time should be considered content, is entertainment gossip, * * quotations, funny, or love, and so on. If you do it right, your fans will be loyal to you. So content is one of the necessary considerations in microblogging operations.

A reminder of a few things that will have a good effect.

(1): Controversial content

(2): Find someone

(3): Public opinion

(4): Question and Answer

(5): Love

To remind of, add a corresponding picture to the content, you can put video video, may have unexpected effects. And should pay attention, the day hair not too much, will let the fan disgusted, also not too little, will let the fan forget you.

Here's the prime time to post content: Morning 10:30-11:30, 3:30-5:30, Night 8:30-10:30. Dissemination of promotional information in prime time, can arouse the attention of more target users! If it is troublesome, micro-blog has a regular release of content tools, good timing, so you can save a lot of time.

Third, the last to say interaction. In fact, it's easier to interact, to see what the fans are sending, to forward, to comment on. Comments to comment on the quality of the point, so that fans will remember you, or your comments let others see, others will pay attention to you. Let fans remember you, they will often forward you, comments on your content.

Finally, summarize the operating points of Sina Weibo.

1, do a good job positioning, improve information, attention to detail;

2, in and out of micro-group, careful mutual powder, adhere to and unremitting;

3, good content, to maintain interaction, fans are friends;

4, continuous innovation, continuous efforts, success will not be far. PS: The above is just a personal point of view, do not like to do not shoot bricks. Thank you!

Well, today to share here, about the Sina Weibo promotion operation method too much, an article can not be completed in detail. Besides, I am a novice, and I will continue to share. If you feel a problem, please ask, thank you.

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