Preach EA moblie Beijing branch Layoffs only keep 4 people

Today, http://www.aliyun.com/zixun/aggregation/31646.html "> media reported that EA Moblie's branch in Beijing is laying off workers, and EA Mobile only retains a few 4 people in the distribution department, As well as a number of financial, legal and other support personnel, EA Moblie Beijing company General manager Li Tianjian has resigned. It is reported that PopCap Shanghai company has also been affected to some extent, layoffs.

Gamelook learned today from sources that the adjustment was mainly due to the change in EA headquarters CEO, which led to changes in EA Moblie's reporting to Beijing, while the new head of headquarters may think that EA Mobile Beijing's research and development business because the main thing is the Chinese and other relatively important low work, Therefore, the business adjustment. At present, EA Moblie Beijing Research and Development department has been relocated to Shanghai, will focus on EA Shanghai office, but it is understood that there are only 4 research and development staff to move to Shanghai, and the more out of the Beijing Research and development team results in the obvious is layoffs.

EA Moblie Beijing Branch is not set up by EA from zero, its predecessor is Jamdat Company, Jamdat was acquired by EA after EA to Jamdat based on the establishment of EA Mobile Beijing, and after the EA in Europe and the United States and the acquisition of social gaming company Playfish, Finally Playfish Beijing Studio is also merged into EA Mobile Beijing branch. Playfish, who had been disbanded in the world because of poor performance and had been affected by the Beijing studio, moved the EA Mobile Beijing Research and development team to eliminate the EA's research team in Beijing.

After the EA Mobile research and Development business adjusted, EA, including mobile games, the domestic research and Development center will focus on the EA Shanghai, it is understood that although the EA on the Beijing Research and development business has been laid off, but the future will be set up in Shanghai for the Chinese market research and development team, the main goal is It's really about developing mobile gaming products for the Chinese market, but it's not clear how long it will take to reach that goal.

Overall, foreign companies have actually realized that China's hand tour market is rising rapidly, but to seize this opportunity, only rely on the Chinese-made issue of the obvious success may be very small, need to establish a complete research and development power, EA mobile business adjustment is a painful choice.