Preach Wang Hai aiming at electricity dealer to fight against counterfeit

Absrtact: September 30 News, a few days ago, the first person Wang Hai has recently targeted the electric business industry related to counterfeiting action, the main content in the false promotion of suspected price fraud behavior. People familiar with the information to billion power network revealed that Wang Hai to the north

September 30 News, a few days ago, the news that "the first person" Wang Hai has recently targeted the electric industry to conduct related anti-counterfeiting action, the main content in the false promotion and other suspected price fraud behavior.

People familiar with the information to the billion power network revealed that Wang Hai to the Beijing District and County Development and Reform Commission reported the Vue Electric enterprises (including brand electric dealers) price fraud, one of the important situation is "fictitious original price."

"The ' counterfeit ' involved vue electric business enterprise, the development and Reform Commission has begun to investigate some of the electricity prices." "One of the electric business owners in Beijing, who has been surveyed, said to the billion power network.

It is understood that, according to the National Development and Reform Commission on the provisions of the prohibition of price fraud, the relevant provisions of the interpretation of the notice, the commodity "original price" refers to "the operator in the first 7th in this trading place transactions in the transaction of the lowest transaction price; The price of the last transaction before this price. ”

The picture is Taobao a commodity price trend, according to the stipulation, 236 yuan actually does not calculate "the original price"

In accordance with this provision, there will be a large number of domestic electricity dealers suspected of price fraud, in particular, in the large-scale promotional period "price before price" behavior: that is, in advance for the commodity fictitious a very high "original price", and then the price based on the "price"-this phenomenon is actually the industry is a recognized "unspoken rules", Previously, the price war between Jingdong and Suning has been questioned because of the cost of fictitious original prices.

In accordance with the provisions on administrative punishment for price violations, an operator violating the above provisions will be liable to forfeiture of the illegal income and to a fine of 5 times times the illegal income, and a fine of less than 1 million yuan at 100,000 yuan or more, if the circumstances are serious, ordered to be closed for rectification, or the business administrative organ shall revoke the business license.

In fact, electricity dealers suspected of price fraud is a commonplace topic. As early as 2012, the NDRC has investigated the Beijing-east, Suning easy to buy, Gome online and other electric platform exist price fraud (including promotional prices higher than the original price, not fully fulfill the pricing commitments, etc.), and require the enterprise rectification. And Alibaba's gathering cost is because the fictitious original price question is named by Hangzhou Price Bureau to criticize.

However, in the National Day Big Promotion, double 11 also coming "sensitive period", already had the electric business platform to start to the merchant's promotion behavior to standardize. According to a Beijing-east platform business revealed that the recent Beijing-East has passed announcements, QQ group publicity and other ways to promote the business of the warning and norms.

The image of the recent Beijing-East in a certain category of business QQ Group notice

But another noticeable phenomenon is that, behind the price fraud, there is actually the problem of attribution between the electric business platform and the merchant.

Some brands said that every major promotional period, the merchant will basically be coerced into the platform of the price of the tide. In particular, such as a double 11 such a large-scale promotion, if the price range does not meet the platform requirements, the exposure of the merchant will be greatly affected, "not even the venue activities, the whole year will be frustrated."

Forced to reduce prices to become a businessman's frustration, and some do not want to because the price impact on the profits of the business will choose to raise prices, after the risk of such a desperate way.