Precision marketing should pay attention to, beware of advertising fees by hackers suck away

December 9, cyber security research company White Ops Inc. disclosed a shocking report: By adding a monitoring module to various video ads launched by a group of brands, they found that 23% of video advertising browsing across the United States could be false-they should come from a hacker's invasion "Broiler" computers that are programmed at night and automatically click on ads.

The survey, by White Ops Inc., selected 36 brands across the United States, and observed 181 ad projects they had launched within 60 days. As a result, no matter the advertising company, or the ads themselves, have encountered the hacker program in the middle of the night to brush out the amount of browsing. If this continues into 2015, brand-name brands across the United States could spend 6.3 billion of billions of dollars on advertising costs.

In collaboration with White Ops Inc., the National Advertising Association said, "It feels like being robbed." "At present, the association has 640 brand Chamber of Commerce, Wal-Mart, Ford and other major brands are among them, the annual total expenditure of advertising costs as high as 250 billion U.S. dollars."

Hackers control these computers in a very simple way: After the cracked computer through the networking program, can be in the early morning when people sleep automatically opened, open the video and click Ads. Unlike real people, the brand can not get any valuable information from the traffic data, not to mention precision. But for those companies that make money from the brush flow, such hacking procedures are more appropriate.

Richard Joyce, an analyst at the market research firm Forrester, said such security issues could give some brands some concern about video advertising and return to more secure traditional channels. On December 8, Magna Global, another market research firm, had just released a very upbeat report, saying that the cost of global digital advertising would rise by 15% per cent in 2015, to $163 billion trillion; by 2017, The US digital advertising market will be bigger than the traditional TV channel market.

White Ops Inc. also makes recommendations for advertisers who want to do precision marketing carefully, including choosing to advertise during daytime hours when hackers are hard to control, and carefully analyzing their traffic and sources before pricing. They warn that if brands do not pay attention to the issue in 3 years, they will probably be sucked out of their future advertising fees for users of PC segments.