Precision Marketing wins ROI

Two years ago, googlehttp://www.aliyun.com/zixun/aggregation/32086.html "> Chief Executive Eric Schmidt predicted:" The candidates who can play the full potential of the Internet, Will stand out in the next presidential election. Mr Obama's election confirms this, and he is thus called the first "Internet president" of the United States. Mr Obama's success has not only been a dramatic response in politics, but also a relish for the marketing community, which is seen as typical of internet marketing. The influence of Internet is changing people's communication habits, consumption habits and so on, and internet marketing is changing.

The internet has become a very promising marketing position in the marketing of these influences. Some nouns from the internet, such as "embarrassing", "cottage", "soy sauce", "thunder", changed the way of life of netizens. Therefore, to "embarrassed", "Thunder" and other network popular culture as the element of marketing big line. An article "Ban Wang Lao Ji" Post brought hundreds of billions of sales. After the melamine incident, the ternary line through the quality control, the news spread quickly through the network ... The rapid development of the Internet has changed every aspect of social life.

In the current uncertain economic environment, more and more enterprises will be marketing, advertising ROI in the first place, advertising is effective, become the main concern of advertisers. At the same time, most companies are pinning their hopes for precision marketing on the web. For marketers, how to make network marketing more effective, is their pursuit of the goal. How to put a high-quality advertisement in front of the audience completely and objectively, and in the first time to the brand, product information to the target audience, need a comprehensive, influential network media to complete. This network media not only can make the advertisement arrives the target quantity to be enough, the transmission way is persuasive enough, and the advertisement cost is controllable and can optimize. These are the premises of precision marketing.

Sina after years of marketing practice, has summed up a set of scientific delivery system, is to meet the advertisers of these requirements and efforts. Through quality advertising to attract users to access, and users to establish communication, at the right time, the right place to communicate the right information to the right people.

As a strong influence of the integrated Internet marketing platform, with scientific delivery system, not only to meet customer demand for precision, but also to maximize the transmission of brand information, the two cooperate with each other, led another round of network marketing new trend, the real realization of ROI promotion.