Preliminary discussion on the preparation and popularization of the construction of the Business Station Alliance

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With the development of e-commerce business more and more business-to-business, many business-to-business have begun to build the station, but the difficulty of business-to-business promotion, indeed many people did not think of. In fact, as long as you find the way to promote the promotion of Business-to-business Alliance Station can also be solved.

First, before the promotion, the Business-to-business Alliance station must establish its own alliance navigation station. Must be an independent domain name, so there are several advantages: first, a better system to receive all the industry Web site, the promotion of the focus on the promotion of navigation stations, can achieve far-reaching effect. Second, even if the alliance did not succeed, it can be a successful navigation station, there is a higher weight of the navigation station I would like to switch to other navigation is not difficult, to replace the site on it.

Second, the industry site to determine their own industry classification, the target customers are, product users, focus on which groups. Visitors to the industry's search and browsing habits, and so on, is the industry's website keywords (including target keywords and other common keywords) to help the early site of the SEO work.

Third, when the site is established, should pay attention to the optimization of the page, that is, art. Because you are the new station, customer loyalty, awareness is not high, so only look more attractive to enable customers to browse more, but also to retain customers a more likely. In particular, the processing of product pictures, now many industry web site art is not enough, the picture is very vague on the Internet, seriously affecting the image of the site. We have built a good mall, merchandise pictures upload good, you can add more articles in. For example, you are making cosmetics, you can add some knowledge of beauty skin care, some mall shopping process, these are important to the customer experience,

Four, is to the major search engines to submit our website, and let these search engines included, the largest flow of Baidu, now Soso traffic is also good. To quickly include, you can find some of the same kind of station to do links, daily update the information industry, the general search engines are more like new things.

Five: The introduction of the site is essential, here is not to say the site map, is the function of the site, and related functions of the operation methods and procedures, to complete the best screenshot step-by-step explanation.

Six, the early promotion of the website must pay attention to use a good soft wen and QQ group. Soft Wen must write the relevant content of the website industry, and then send to the relevant industry forum. This will bring a lot of traffic, but also with the cooperation between the mall, to promote, for example, you are building materials, others are construction machinery, so you can exchange of information, expand the impact of the site, but also to promote other related sites.

The last is the use of QQ Group, the industry site must establish their own QQ group, from the beginning of each member into their own QQ group, so that management, but also with customers close exchanges, with less effort. The main alliance station must not be a one-man battle, to the relevant industry stations bundled promotion, so as to increase the bargaining chip with customers.

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