Preliminary VANCL Marketing: Occupy the first highland of user psychology

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From August 08 onwards, on a regular basis in Sina, Sohu, Thunderbolt and the major network media to see VANCL ads, estimated to invest in silver not tens of millions, VANCL through the initial core team of cultivation and build, and test water network marketing, now have all the way from the channel to clothing home brand to build ... Apparel category Online shopping market, PPG's flash-pan, and let vancl stir very hot. Like a piece of iron, PPG burned one end, now vancl another end of the burning red, sandwiched between Massamasso, wheat, bonb, net-sheng clothing network tepid, and PPG with the debt-collection door incident, plus the company's top of the successively leave, And its founder, Mr. Liang, has not been to the front of our network to buy an account of the army, also not on the worsening negative impact of the corresponding public relations response, but the mail reply "first resist and so I returned home processing", completely put their loyal fans to hang on one side, it in the user's eyes also become more and more unfamiliar, Users have also gradually forgotten that this does not pay attention to user words and deeds, do not feel users feel the company.

Besides VANCL, how to eat two dinner in the period of time, so that five words of English letters to bring nearly 500 million of the camp harvest, sales only after Jack Ma Taobao brothers, and become the market leader in apparel online shopping? We are amazed at the sophistication of aging and Lei, and whether we can pass the VANCL website itself, See Vancl is how shrewd and calm, and from a glimpse of Chen, Ray for Vancl's well-intentioned?

The first contact VANCL ads, is in the Thunder see blockbuster "Kung Fu Panda", inadvertently see a sale of clothing animation ads, plus usually very concerned about others how to advertise, so on the point of view, pop the first page, is a big four square pictures, give people the feeling is not the same, the vast majority of the site's home page ads are rectangular. The Web page is also done more refreshing and clean, compared to other sites of the colorful, Vancl's web page Let me smell the air a fresh, like in the colorful bustling town, suddenly appeared in a white dress girl, skin very white, attracted my 80% attention, This completes a very important first step in sales or marketing, causing customers interest or attention within 3 seconds. Say a little more, like large shopping malls, not far from the entrance, laid out a large pile of head, decorated very good-looking, a door is a look at: Silicon! So beautiful, there are many good West in the Mall! Go inside and have a look.

In addition to this, the upper part has no other features, but its role has been achieved. In attracting my attention at the same time, let me curious: which is the company selling clothes, Web page so refreshing and clean, with Taobao, Jingdong, red children of the complex, but also different from the monotonous color of PPG, see more. So I continued to look at its next part, a look, dizzy! How to make a popular comment, this moves-call to attract the customer's mind or user proof, in the mind some disdain, incredibly called child care to write comments, cheat got others, can cheat but my discernment, consider false (but under scrutiny, found that although there is contrived suspicion, it is also true comment, But a long time, the user has also been affected) However, the first page in the middle of the rotation of animated ads or do a different, dynamic and art combination, but also let me click a few times.

To see the time, and found that the lower left has a small influence on the box, Curiosity came, a small sale of clothing website, to do what is the influence of the people's Congress to speak on the person? Or is there a high-level training? The point of view to understand that the original is a special advertising company ads page, To be sure, the special influence part is the first, I am also influenced by influence, to all customers have more understanding, it is in my heart by a mind to dig out the ordinary company of the wallet, all of a sudden became a tens of millions of wind investment in the bag, and is excellent before the team operation of well-known companies, at this moment, Its integrity and reputation in my mind in a straight line ...

Throughout the domestic major business-to-business, consumer, Consumer-to-consumer site, there are few to give me such a feeling, the age of the team is very attention to detail, which the marketing talent is very understanding of the psychology of online shopping consumers, and will affect the basic elements of consumer psychology, implementation to the online shopping process in every detail, If you have not experienced the test of the market, do not really stand in the user's position to examine themselves, where the customer is unable to do these.

Throughout the Vancl shop, in the first time, from product quality, shop integrity, company strength, service and so on, have occupied the user's psychological first Highland, the next to let consumers pay action, the purchase behavior ...

VANCL year 500 million sales is how to do, which also incorporates what skills and strategies, the next "How to let consumers buy enthusiastically-and then comment on every customer's marketing magic" will unlock its layers of veil, please pay attention!

Attached: Because the VANCL website has done too well, my wisdom experience trading platform www.innainwe.com also imitated its style, hoped to continue to study to the aged ...

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