Prepare for 11.11 Electric dealers, search How to read the hearts of consumers

11.11 Shopping Carnival has entered the countdown, the car is the home appliance business discounts, and even for the "double xx to which home," the debate is very happy; that car is the consumer shopping enthusiasm is increasing day by day, is ready for the blood fight, to the merchant's saliva war to disagree. More insiders blunt, "double xx" to which home is not important, whether can read the heart of consumers understand their shopping needs change and trends, to provide matching services, is who can "laugh at the end" of the key.

So what are the new changes in the 11.11 consumer shopping needs this year? Recently, the Third-party monitoring company Admaster released the 2014 11.11 Consumer Behavior Research Report, of which 79% of the respondents said the plan in 11.11 online shopping, it appears that the snapping up war is a hair-trigger. In addition, the respondents planned to spend 1371 yuan during the shopping festival, although it fell 229 yuan compared with 2013, but given that online shopping is an impulsive game, it is likely that the final actual consumption amount will be greater than the planned amount.

The survey also showed that the top five commodity categories purchased by consumers in 2014 were: Personal care products, clothing accessories, mobile phones and digital products, cosmetics, food and beverages. Compared with 2013, personal care products and cosmetics demand increased markedly, home appliances are not the most important consumer shopping needs.

And what are the 11.11 consumers most concerned about this year? Product quality is the first, followed by discounts, shipments, inventory, after-sale, product selection, payment methods and so on. Therefore, the electric business platform in the focus on price war, we should pay attention to the product quality, delivery, after-sale and other important links, to provide consumers with more comprehensive services.

In addition, in terms of consumer care of specific items, showing the current trend and social hotspots closely linked to the characteristics. From Sogou shopping search monitoring shows that in the past one months, the iphone 6 and the iphone 6 Plus, air purifiers, water purifiers, electric heating and other commodity search volume has increased significantly, indicating that new products, environmental pollution and solar term changes and other social and hot factors will have a greater impact on consumer shopping behavior.

At present, for 11.11, each electric business platform has launched a package including red envelopes, buy coupons, 0 points free of single, 1 yuan seconds to kill, 50 percent snapping, such as multiple play promotional activities, however, if the electrical appliances in the "preparation" process, if you can pay more attention to the above factors and details, it will be able to fit the consumer shopping needs , to provide you with more intimate service in place.

In addition to the electric business platform, integrated and shopping vertical search engine is also lonely, also insights into the changes in user needs, providing feature search services. Sogou Shopping Search For example, it is reported that the upcoming days on the line # scouring the entire network of electricity to bring you 11.11# special activities, to provide users with low-cost blasting recommendation to meet the needs of consumer personalized inquiries. In addition, Sogou shopping plug-ins can also display price trends for consumers, and specific products to provide a full network of parity services to help consumers in the shopping festival during the rapid grab goods, get real benefits.