Prepare for next year global shipments of 100 million mobile phones of millet

Millet President Lin yesterday received the "Japanese economic news" interview, said 2015 Millet mobile phone shipments will reach 100 million. The current global annual shipments can exceed 100 million mobile phone manufacturers only Samsung and Apple.

Almost at the same time, Lei on Weibo said that millet three quarter shipments increased by 20%. That figure looks good, but in fact the growth rate is falling fast. According to the first half of the number of millet revealed, millet reserves in the first three quarters of about 11 million units, 15 million and 18 million units respectively. The quarterly growth rate was about 60%, 36% and 20%, respectively.

At this rate, next quarter? Given the increasing number of rivals (the charm and Huawei), the four-quarter international brand (millet, Samsung) focused on new machines, perhaps the growth rate of millet mobile phones can only be maintained at about 10%. Of course, this year for millet to achieve the annual shipments of 60 million units did not affect, because they currently have only more than 15 million units of the task.

But by next year, the popularity of domestic smart machines has further weakened the typhoon. 699 yuan of red rice can no longer have room, not to mention to maintain brand value. Perhaps millet really like the saliva War said, released a 1499 yuan MTK chip flagship, then will devour Millet 4 market. If the overseas market does not make a breakthrough, millet quarterly growth rate may become single-digit, the annual shipments can only reach about 90 million.

So millet wants to achieve 50% or even 100% growth, to send hope in the international market. Lin received a Japanese media interview to release 100 million satellites is also meant to point. According to him, only 5% of millet shipments are currently sold overseas (2.003 billion units this year). Outside Hong Kong and Macao, this overseas market includes Singapore, Malaysia, India, Indonesia and the Philippines, except India is a Southeast Asian country. Next year it may have to enter other BRIC countries, such as Russia and Brazil.

Millet has begun to suffer growing pains overseas, such as a fine in Taiwan because of statistics on sales, an apology for information security issues. The next stage of millet expansion will focus on the Indian market, Lin recently a microblog said to set up a MIUI design team in India, and early last month, Millet and Eschde and the Indian electric dealers Flipkart to build local channels. India is not a good market, in addition to cultural differences, the lack of infrastructure and millet's pure Internet play has a conflict.

But compared to Jony Ive's stance, these are small things. When Millet 4 and MIUI6 were released, overseas media collectively criticized its "cloning" or "copying" of Apple. The millet router and the Millet tablet are also considered to be a tribute to Apple's "pixel level" design. But for the first time Apple's soul designer has spoken about Apple's official opinion, Jony Ivy said in an interview with Vanity Fair yesterday:

I feel a bit unbearable and I don't think it's a tribute. If you try some design for the first time, you don't know it will succeed. It may take you seven or eight years, but they only need to copy it. Every time I think about the weekends that I can't spend with my family, I think they are thieves and very lazy.

The wording makes it easy to think of how Jony Ive once judged Samsung:

The people I work with are just as passionate about making love and respect as I am. Products are inseparable from their makers, and if you know how a product is made, you can really understand it. This is not only a copy of a design, but a few hours of plagiarism work hard, this is theft.

Hugo Barra, global vice president of Millet, may not agree with this view, according to TNW's report, the former vice president of Google said:

No creativity is new, creativity is constantly improving. We're just thinking about how to improve the user experience. There are problems with the existing patent system, forcing people to design different things, not better things.

The result of the collision between the two ideas I think is obvious, Samsung in the United States was sentenced to pay Apple 1.051 billion U.S. dollars compensation. The lengthy lawsuit continues to appeal and game. According to Apple's court documents, they are paying as much as 60 million dollars in legal fees. Samsung's attorneys ' fees should also be in this order of magnitude.

When millet accelerates internationalization next year, it will inevitably encounter similar patent cages. Not only is Apple's design patent, but it may also have a patent for the hardware industry chain. HTC has been banned in the UK in Europe for having trouble with Bluetooth and NFC supply chains and Nokia in disputes. HTC has also been banned in the United States before its patent cross licensing agreement with Apple came into effect.

While the patent case is difficult to really affect the competitive posture between companies, and the Giants in the BRICS and developing countries with millet patent lawsuit is difficult to account for what cheap. But for millet, it should be ready for a lawsuit.