Prescription Drugs online sales lead controversy how to get 100 billion cheese

Author: Ma Jianzhong

With the approaching deadline for soliciting comments on the Internet food and drug administration regulations (draft for comments on the Internet), whether the release of prescription drug online sales has continued to be fermented recently has, after the news of the open objection raised by the consortium of chain pharmaceutical enterprises in Changsha, Guangdong local chain pharmacies have also joined the opponents team.

How's the attitude of consumers?

What is the ultimate purchasing power of the market when both pro and dissenters emphasize their own reasons? A survey conducted by Southern Metropolis Economic and Trade Commission and Southern Metropolis Network found that nearly 80% of the respondents who tended to let ban on prescription drug online sales should be liberalized. 45.8% of respondents think it should be liberalized, and another 33.4% of respondents think "can be let go, but the premise is that supervision is in place." Really completely opposed to prescription drugs to open up only 20.8% of online shopping.

In addition, interest in online pharmacies selling prescription drugs is also on the rise. When asked whether they would go to regular online pharmacies to buy prescription drugs if they let go of prescription drug sales, 68.75% of respondents said they would try.

With the approaching deadline for soliciting comments on the Internet food and drug administration regulations (draft for comments on the Internet), whether the release of prescription drug online sales has continued to be fermented recently has, after the news of the open objection raised by the consortium of chain pharmaceutical enterprises in Changsha, Guangdong local chain pharmacies have also joined the opponents team. Up to now, more than 60 pharmaceutical retail units in China have joined forces to openly oppose the full liberalization of online prescription drugs and the threshold of online sale of pharmaceuticals under the "zero threshold". Some pharmacies and licensed online pharmacies are continuing lobbying to liberalize their policies.

According to a survey conducted by a Southern reporter, the reason why a draft of the Opinion has caused such a big stir lies mainly in the contention that it involves the retailing of cheese and cheese between the traditional retail businesses and the B2C pharmaceuticals in the amount of over 100 billion yuan. However, aside from the prejudices of the two parties mentioned above and the ultimate attitude of consumers to this emerging issue, NDRC recently launched a survey that combines online and offline information and gave the most realistic presentation.

Why do they object?

"We do not oppose letting go, but we do not think the conditions are ripe at the moment, and the complete opening of our Internet drugstore needs the relevant supporting policies from other departments to solve it." Liu Guichun, secretary general of Guangdong Pharmaceutical Retail Industry Association, So to speak. Liu Guichun said this is a general opinion of the member companies of the Guangdong Medical Retail Trade Association. He believes that if the barrier to entry is rapidly reduced and the scope of sales widened, the situation may be out of control due to the lack of effective regulation in the mode of low-cost e-commerce competition.

According to a "suggestion" jointly made by the above-mentioned enterprises, Nandu reporters from the people close to the China Pharmaceutical and Business Association showed that the reasons for opposition in the industry are mainly in the following three points: First, it is not appropriate to let go of prescription drug transactions on the Internet; Second, the single drugstore is not suitable for online drug sales qualification; Third, the full liberalization of a huge regulatory difficulty, medication safety is difficult to guarantee.

Behind: Snatch caught

Opinions from some of the chain pharmacies also mean that hospitals are still trying to prevent the outflow of prescriptions to physical retail pharmacies. The monitoring of Guangdong Jin Kang Pharmacy means that only 3% to 5% of the hospital prescriptions that social retail pharmacies can intercept, that is, 100 Only 3-5 prescriptions will flow to social retail pharmacies.

In Liu Guichun view, the current mainstream products sold in the B2C pharmacies are medical equipment and health products, this business accounted for 60% of B2C pharmacies 70% of the volume. Drugs in the physical pharmacy prescription drug sales are facing problems, online pharmacies open for prescription drugs also lack "soil."

The issues raised by the above opponents have also been confirmed in the NDRC's recent public opinion poll conducted by Nantou Economic and Trade Commission and Nandu Net. In this survey, 68.8% of the total respondents chose "never go to the pharmacy for prescription drugs" and "want to go to the pharmacy but they are less likely to go because of various reasons." As a result, 50% of the respondents who chose "the less-than-retail pharmacy with prescription drugs" chose the option "hospital prescriptions are more difficult to read and do not understand."

In addition, only 14.6% of survey respondents who said "Have you had an over-the-counter purchase over the internet?" Said they "bought multiple times" and as many as 58.4% said they "never Buy "over-the-counter medicines online.

Why do they agree?

"We can not because of fear of prescription source tube is not good, or worried about the outflow of prescriptions, it's because of the waste of food." This is Neptune a media director to the Southern reporter attitude. According to its disclosure, the current prescription drugs are still on the market for commercial advice, did not issue the final notice. However, before the release of the draft for solicitation, the State Food and Drug Administration has done a detailed investigation, and the relevant responsible person made a special trip to Shenzhen.

"Our attitude is the tendency of prescription drugs to be released from online sales.As long as supervision can be done well, it should not be a bad thing that prescription sources can control it well and let it go. To do this, we need the relevant departments of the state, enterprises and local authorities Collaborating. "Nepstar stressed the above media leader.

In addition to Neptune, the other party's disapproval of the power comes from the innovators who pushed for "separation of medicine and medicine" or the end of the "drug-for-medicine" model. Among these factions, besides medical reform experts, there are also relevant departments that are trying to promote medical reform. A senior Guangdong medical practitioner admitted to the South reporter: "Prescription does not flow, drug prices will not fall," and promote drug B2C e-commerce, it will greatly undermine the existing medical purchase and sale system, and thus the supply chain reconstruction .

Taking the existing medical purchase and sales model as an example, before the products of the pharmaceutical enterprises are put into the hands of the patients in the hospital, they usually need to go through many circulation links such as the national total agency, the provincial agency and the municipal agency. In addition, according to the current non-essential medicines % Bonus policy, the hospital will also increase the purchase price of 15% sold to consumers. And once the full liberalization of prescription drug online shopping, and to allow single drugstore to participate in the national online and offline prescription drug retail system, the impact on the hospital pharmacy will be conceivable, which is bound to force public hospital reform.

In the United States, for example, the existing hospital pharmacies have no outpatient pharmacies, relying on the national prescription network system, the United States to buy medicine mainly through the entity pharmacies and online pharmacies these two channels.

Behind: Winning Time for Traditional Pharmacy

The "big rebound" in the traditional pharmaceutical chain triggered by a draft of the consultation opinion on the surface is a dispute between the traditional format and the emerging format, but behind it there are tensions in the hundreds of billions of markets.

Take Yixintang as an example, the upstart capitalist market, newly listed in the near future, has grown from 12 stores in 2001 to 2,389 in 2013. At present, the number of direct sales outlets has ranked first in the country. However, this advantage is most likely to disappear as the ban on Internet prescription drug sales is lifted. The data from the trial launch of the pilot program of chronic disease medication and management of the Chinese pharmacy management college also showed that the deep-seated reason that Yixintang and Neptune devoted themselves to the different attitude towards online shopping for prescription drugs.

According to Guangdong Punctuation Consulting Group General Manager Huang Ze