President of the Air network: The output has the Chinese cultural connotation the game

"To the world to export a Chinese culture of the international level of the game," said the young Air network president and CEO Lei met.　　For a long time did not appear in the media lei, as always advocating a straight-talk type of communication, but more than before his face a bit more calm and calm.　　December 15, 2009, Lei in charge of the air network announced: will be wholly-owned mergers and acquisitions of domestic leading online Network Technology Co., Ltd. Shanghai Big Cheng (hereinafter referred to as "big"), officially entered the field of Internet gaming. According to the trading rules disclosed by both parties, the price limit for this acquisition is 80 million U.S. dollars, and the air network will be based on the after-tax profit of the accounting standards of the United States by the large network in 2010. The transaction is carried out in the form of an aerial net stock as the main cash supplement.　　Through this acquisition, the strong brand influence of the aerial network and the excellent development and operation experience in the wireless field and the rich channel resources will become the important backing for the innovation marketing and promotion in the field of Internet gaming, and the advantage of the new game market in overseas can also help the overseas output of the aerial network mobile game. Big commitments under the variety of online games in the international mature market to achieve a decent performance. Its independent research and development of the first 3D online games "Kung Fu World", as early as 2007, successfully entered the United States, Japan, Korea and other international mature online games market.　　Its latest new book, "Dragon" in the domestic just online to become the market's most concerned about the 3D online games, in overseas access to more than 40 countries operating agents, breaking the domestic independent research and development of the company's overseas export records, but also to create a Chinese online game products overseas export records. Lei said that the big commitment to overseas mature online games market has a profound understanding, not only in the mature overseas market has a wealth of operating experience, more importantly, the big is also an international vision of the Internet game company, its online work from the beginning of the project is aware of both domestic and international market demand, This is the "Dragon Sword", which has been conquering overseas market, and it is an important factor for the aerial network to choose big commitments.　　Whether it was the "Kung Fu World" or "the Dragon", now the world's most popular, have a profound Chinese brand, and more importantly, "Chinese Kung Fu" and "descendants of the Dragon" are not only universally recognized values of the Chinese people around the world, but also for overseas markets, they are the best Chinese symbol.　　Lei said that the aerial network acquisition is not to do a simple "1+1=2" arithmetic, to seek "1+1>2" of "mobile games and Internet games" cross-platform integration effect and synergy effect. Air network under the new heat of high-quality mobile gaming products in the overseas mobile gaming market has a higher visibility. Three years ago, "The Lonely Island elegy" overturned the domestic and overseas industry to the Chinese mobile game development level of understanding, until today, it is still foreign peers and gamers relish a classic innovation 3D game. Yue Dance Street, a year ago, defeated more than 1000 first class entries submitted by more than 50 countries worldwide, and won the NokiacalliNgallinnovators Global Competition Innovation Award.　　"Yue Dance Street" has also been bought by Nokia Non-exclusive partial distribution rights, built into the Nokia's touch-screen phone. Lei said that the Internet mobile phone game in the international market influence and 3D online games in the international market appeal, will greatly help the air network Cross-platform game strategy in the international mature game market "." "It is time to export China's culture and technology products to the world, the game as a fusion of Chinese culture and Chinese science and technology of the product representatives, should shoulder the historical mission, to become China to the world to export Chinese ideas and values of the carrier." "He said so.