President of the Motion Vision issue: To find the focus of the game will be successful

Dynamic Vision-The world's largest video game publisher, with its "Call of Duty" and "World of Warcraft" series of games in the industry occupies a pivotal position.　　But even such a company is still unable to get the most out of every game category.　　Eric Hirshberg, chief executive of the company, acknowledged in a recent interview that the company must maintain a firm focus and repeatedly evaluate its candidate work, which sometimes leads to a lot of cuts and cancellations in the research and development list. "We sometimes have to make a lot of difficult decisions, even the smartest people will find it difficult," said Eric Hirshberg Hirshberg, president of the company. But we have to be clear about what type of game we want to try and make. "RedOctane, Bizarre creations, radical entertainment and Neversoft and many other game studios have seen this behavior." Hirshberg said: "It's not easy to be competitive in this industry, we have to constantly monitor and investigate the entire gaming market to make decisions that are good for the company." Even companies like the size of the game can never and should not be involved in competition for all kinds of games. "In this industry, if we can find the right focus, we will be successful." Only the game companies that really do that can make the best games. We must always keep the question: Are we choosing the right candidate? Will the game we make succeed? Are our employees and partners responsible? This is a very difficult process. "And for those who oppose it, Hirshberg compares the company with the ups and downs of Sony's PS3:" It's no big deal, time will prove it. I also use Google, so I'm very aware of the company's reputation as a player. I think there is a certain degree of disconnection between intuition and reality, some of which are exaggerated. And I am happy to dispel the differences between intuition and reality. It is a great honor to have a lot of die-hard fans and I will play the game honestly for them. "In the game industry, no good works can not be successful, just like advertising industry, good works will get a good reputation." I think this is a good thing to inspire creativity, because the eyes of the masses are sharp, the players want of course is high-quality game works. "Blizzard yesterday closed its share price of $12.03, slightly below the lowest share price of $12.58 in the past 52 weeks, above the minimum price of $9.93."