Press and Publication SARFT respectively met with the Central Committee

NetEase technology news July 15 news, according to streaming media was informed: July 11 and 15, the Press and Publication SARFT were interviewed by the Central Three Taiwan (CCTV, Guoguang, the Central) leaders and Guangdong, Zhejiang, Hunan, Shanghai Four National Taiwan Stations and Local Bureaus set forth specific requirements on the current problems of Internet TV management and operation, as well as the direction and time for reorganization. According to insiders revealed that the Internet TV licensees talk about the atmosphere stronger than in the past. Perhaps the most drastic policy enforcement of Internet TV ever will be launched.

It has been revealed that for the current Internet TV market, Cai went to the DPRK Minister and Minister Jin Tian special instructions, Internet TV must first manage the seven major licensees, the current seven licensees have varying degrees of irregularities, follow-up which does not follow the requirements of the General Administration When you do your withdrawal of the license, you will be dealt with without a good start. If all seven companies violate the rules, you will suspend the Internet TV business. And raised the management of Internet TV to the height of the fundamental interests of the country. Green, safety, environmental protection will be the future development of Internet TV high-voltage line.

According to the streaming media network was informed that the main target for the current Internet TV market, the following issues were criticized.

1, cooperation with commercial sites is not standardized

Commercial sites in the form of program service platform and licensees for service area cooperation is the total bureau is not allowed to cooperate model. (According to Circular 181, the broadcasting and playing platform can only access the contents of legal content service platforms, and can not be linked with the websites set up on the public Internet, and the contents of the public internet can not be provided directly to the users.)

For a large number of foreign films and television shows without filming qualifications, micro-movies, online drama into the TV to be resolutely investigated and dealt with. Requires all major broadcast operators in a week all offline, waiting for the General Administration of verification.

2, EPG management out of control

The EPG page of the integrated broadcasting control center is completely different from the acceptance of the EPD station in Taichung. According to the policy requirements, the EPG page update needs to be reported to the SAO, and the new EPG can not be introduced at will. Currently, the EPG update fails to be reported in time. Not approved, stop immediately.

3, the end product is not approved

According to Document 181, Internet TV terminal products must submit the client number application to SARFT, and the SARFT will follow the current Internet TV client numbering rules such as uniform distribution, batch authorization and one machine number. However, most of the terminal products in the market are not approved by the General Administration of Administration. Boxes that have not been approved by the General Administration are non-compliant products. Subsequent licensees may not launch Internet TV set-top boxes without authorization.

4 and telecom operators illegal cooperation

Circular 181 stipulates that users shall not be permitted to cooperate with transmission network operators in the management and accounting of Internet TV services. However, the current licensees have violated the rules. Including participation in telecom operators Internet TV bidding, IPTV business in disguise, in-phase live broadcast services, is also carried out in some areas. Therefore, at this stage, the SAIC requires immediate termination of cooperation with carriers that do not meet the requirements (live broadcasting in disguise).

Sales channels chaos

Administration does not allow the terminal sales online. At present, however, the boxes are sold online, and some of them are even sold over and over again, totally unregulated.

6, with serious violations of the Internet business cooperation

The licensee is required to cooperate with the enterprises under investigation at the SAFE.

Streaming Media Network was informed that the General Office also made clear the following requirements for the rectification of Internet TV

1. Immediately start the reorganization activities, the introduction of film and television dramas abroad, micro-film requirements must be offline within a week, both in the old box or the contents of the new box, no matter which version must be maintained and cleaned up. Regardless of the source of the terminal content, are included in the integrated broadcast control platform management, all the content on the platform by the licensee.

2 different versions of the EPG must be reported to the Administration.

3. Unapproved end products are not allowed on the market.

4. Stop immediately cooperation with a positive investigation and treatment of enterprises.

All the above rectification projects must be completed within a week, the Administration started inspection at the latest on July 21. Rectification failed first issued by the rectification letter, still rectification is not in place by the General Administration to handle, do not rule out tougher measures to investigate and deal with.

Streaming Media Network Comments:

With the aid of a series of regulatory measures for the licensees within the system, the climax has finally come to a head, especially in the two recent talks, the scope of which will be affected and the suggestions for reorganization will all be affected The current Internet TV market structure.

Streaming Media Network believes that whether it is knocking the town or the magnification of the market, the Internet TV market will experience the history of the most stringent regulatory policies and market implementation, the intensity and intensity of the implementation from the inside out will really be possible for the current market Formation of subversive effect.

Although from a policy perspective this time, no real new deal has actually been introduced, only the implementation of Circular 181, which is still in effect, has been thoroughly implemented. But for the current accustomed to the Internet TV market conventions, but has become the largest not accustomed to. Can be described as stormy, the market at risk.

Streaming media network from the market after the implementation of this policy to predict that:

In the long run, good licensees, though having pains, will help licensees to exercise their right of voice. It will only disrupt the planning of many licensee operators on two legs. In particular, the suspension of cooperation with telecom operators and the approval of end-products will slow down the planned scale-up of the road and affect the establishment of business models .

Good telecommunications IPTV, making the current IPTV become the only law and order outside the broadcasting system of television business (including live) new media channels. Therefore, for operators, consideration should be given to how to move IPTV from the current closed system to an open one and develop intelligent terminals. With the help of existing subscriber bases, commercial ARPU values ​​should be raised, bigger and stronger, and more voice. Among them, for the existing scale of telecommunications, there is a better basis for the help; for the just moving, there are financial advantages, no policy awareness, you can take a good comprehension of the policy, taking advantage of not yet the amount, Planning and business positioning of the external publicity and the actual layout; has been for the two ends of rats, IPTV, Internet TV have involved each of the China Unicom, may have been in the development of Internet TV area slightly larger adjustment costs.

Good radio and television cable network won its window for the protection of a rare policy, but the wired network, absolutely not to be narcotic, that under the protection of the policy can be safe on this policy can only be a hard time. If you can not take this opportunity to develop its own advantages, sooner or later will be subverted.

Good television station, can actively apply for Internet TV content service license, access to policy resources, with the second broadcast positioning, in IPTV and Internet TV between the two walk.

Unfavorable appliance manufacturers, one night before the liberation, not only the profits of home appliances in the so-called transformation and subversion of these years, a substantial decline, and had expected soft and hard legs, and now only the original hardware, but also Face user complaints caused by content cleanup.

Disadvantageous video sites, video sites, the transformation of the TV to be repositioned, the provisions of the current No. 181, the contents of the video site without any advantage. At the same time homemade drama, micro-film will also face strict supervision.

Adverse terminal enterprises, the original has been unprofitable, and now in case of policy regulation, content control, will usher in a major reshuffle, some brands will enter the operator IPTV smart terminal market, some cottage enterprises may exit on this, at the same time Finally, it will affect the upstream chip companies.

Unfavorable application of business, there is room for growth, but the survival mode need to refer to IPTV instead of cell phone or PC.

Negative consumers may overnight find a lot of content gone, and even a lot of cottage box became an empty box, but scolded curse, the industry into a higher level of management, it seems difficult to revive.

Finally, while Internet TV does need to be managed in an orderly manner, doing so today is indeed a market that can now be said to have taken a turn for the worse. Their starting point is different, pros and cons difficult to determine.

However, from now on, from a variety of perspectives, there is no chance of a turn for the better in the short term. After all, the heavy and high level of rectification this time has led to unprecedented efforts to rectify the situation and promote it at every level, However, we must know that it must be done.

Therefore, after we complain, we accept the reality and seek for a new position first. We will revisit Circular 181 so that we can survive in this era of change. After all, we will have the chance to stand up.

Do something (TV) is not easy, and the line and cherish!