Absrtact: May 30 News, has won the Asia-rich Asian funds million dollars investment in luxury goods dealers VIP Prestige Network has closed down, the site has been unable to open. Privilege Net main station can not open and through the record information found in the Prestige network multiple domain name VIPCHINA.COMHOWVIP.COMVIP respect
May 30 News, has won the Asia-rich Asian funds million dollars investment luxury goods dealers VIP Prestige Network has closed, the site has been unable to open.
Privilege NET main station cannot be opened
And through the record information found in the Prestige network multiple domain name VIPCHINA.COMHOWVIP.COMVIP Prestige Network. com is now inaccessible. From its certification microblogging also found that has not been updated for several months.
Prestige NET Record domain name
According to the data show that the Prestige network was established in 2010, the August 2011 officially on line, is a luxury electric business, to provide luxury goods, fashion clothing, beauty skin care and other products. After one months on the line to win the soft Silver tournament investment, the history of the fastest to get rich investment merchants.
Its founder, Ninko, has talked about "exclusive access to a subset of people", which is a high-end user.
Whether high-end users can become loyal users of the electricity business has been a topic. The industry generally believes that the most difficult to solve the problem of luxury online shopping is to seize high-end users.
In accordance with the previous market strategy of the Prestige network, from the project initially with the bank, telecommunications and other enterprises to cooperate, or even express companies using FedEx. At that time by the outside world to have solved the high-end luxury shopping network security and trust degree of worry, at the same time can attract a lot of high-end user consumption.
The initial figures are very good, according to historical data, the Prestige net after the investment in the game 4 months on the line set a sales record, completed a number of similar sites a year of sales.
And then some of the interview records show that the Prestige network's business philosophy has to do luxury to make style, the main responsible person should also maintain style. "We are to do fashion, luxury, if we do not know how to dress, etiquette, daily hair messy work, so that employees and customers believe you are a person who know how to wear?" "Then the beautiful CEO Ninko said so."
At the same time, the Prestige Network has established the QVC Association, lets the more status person bring out some limited expensive product to do the bazaar, thus further promotes the prestige net in the user group the high-end integration ability.
In fact, a short-lived boom does not obscure the problems of the market itself. As Citis said: "To get the investment, only to prove that you are recognized by an investor, does not mean that has been recognized by the market, and does not mean that has been successful." ”
Many people in the industry believe that luxury is "loaded force" economy, electricity business is "cock silk" economy, fire and fire. That's why most luxury goods dealers are hard to do.
Luxury electric dealers in the past two years ago, after the proliferation of a large number of luxury electric dealers have been exposed business problems, including the once-round financing of the Jiapin network, temple and so on. Even the industry insiders revealed that the luxury electric dealers are now basically the remaining Taobao founder Sun Tong Yu founded the excellent public network.
Regardless of the end, the luxury of the electric business economy has not been quickly recognized by the market, internet consumption is still with high-end users in a "tug of war".