Price comparison site A Amoy Network release report to restore electricity prices

Intern reporter Zhang Yiyi

"The so-called parity site, is a competitor of malicious attacks," Liu a micro-blog and trouble. Yesterday afternoon, Price parity Web site to release a report to restore electricity prices war.

The report showed that the electricity dealers "kill" the price of the day, the real prices of goods on average only 5%, the actual decline is much lower than the price range of foreign propaganda. And throughout this period of time price war, a Amoy net said, Gome, Suning became the main beneficiary.

The real price is only 5%

In a Amoy net yesterday released the electricity quotient price war Truth report, "involves the quantity of goods is little, the actual price reduction is low" This has been the focus of many netizens spit slot, without exception, ranked in the "price war Truth" first.

The report shows that the August 15 day of the real price of the goods only about 5%, and the average price of goods is not more than 10%. In the participation in the price of goods accounted for, Suning reached 7.5%, Gome reached 13.2%, other sites of lower prices of goods are less than 5%. Among them, Jingdong's price of goods accounted for 4.6%.

In addition, the report said, 14th night, some businesses quietly upgraded the price of goods, which Jingdong mall 1.22% of the number of digital appliances commodity prices, the average increase of more than 585 yuan, in the average price of the top ranking. In the following is the bowser, Gome, when, Suning and easy to hear. And the bowser price of goods accounted for the highest ratio, up to 1.87%.

The report also analyses the price movements after 15th. 16th, in the previous day a higher decline in businesses have been rising prices, the performance of the less prominent businessmen continued to reduce prices, and the decline of more than August 15. As of 17th, only the Gome family compared with 14th is still in the price level.

In response to the previous question of data objectivity, a Amoy network issued a statement that the site contains 5,000 shopping sites, more than 1 billion of the shopping data, including prices, out of stock and other information hourly update, the activity of goods every 15 minutes update, compared to the historical price curve, to provide users with real, A comprehensive shopping decision based on the historical information of all the data to be saved.

Gome has an advantage in East Beijing

In addition to the release of monitoring data, the price war, a Amoy net also when the referee. First set the "Lowest Commodity medals list", and then "the most expensive list", these days the events are particularly lively.

Yesterday, a Amoy net in the report concluded: Gome, Suning became the main beneficiary of price war.

Amoy nets This judgment is mainly due to the price of the product range monitoring and several web site traffic statistics.

Data show that 15th, the same day, Gome Online Mall at one point from the lowest price commodity gold medal in the end of the list, on August 15 The end of the day to 450 of the highest price range of goods ranked top, followed by the Bowser 398 and Jingdong Mall 363. and Gome, Suning in the Netizen among the popularity and traffic growth exceeded Jingdong, became the main beneficiary of the price war.

"After August 15, Su Ning and Gome have launched a counterattack against Jingdong, in the 3C number of popular categories to reach about 5% of the decline, but also further impact on the Beijing-east and other traditional manufacturers of the advantages of the category. A Amoy network data analyst said.

Expert: Kill 1000 Self Damage 800

In response to a Amoy network published price reduction data, Beijing Industrial and commercial university business experts, thy billows to remind, in the price war not only to see prices, range, but also to see whether the real customer has been affordable.

Why is the low decline in the electricity business caused consumers to react so strongly? Your billows think, mainly in the price war before the "Thunder" unprecedented, before and after too large contrast to consumers can not accept.

Who wins and who loses? In your opinion, no flower advertising fee has been so much concern, Jingdong, Suning, gome three parties are short-term beneficiaries, but also are long-term victims.

"Only by price promotion, the three-party competition is still at a lower level, not to play their own brands and services." The latter is the long-term survival of enterprises. "Your Billows said," The price war in the three parties pay the price, will be reflected in the future. ”

"The price disorder caused by this price war cannot be overlooked. "said Thy billows," this is precisely cannot judge who wins and loses the reason simply, whether is the consumer to reflect the shopping experience not to be smooth, or once appeared the price confusion, the price war causes the undesirable social effect to be worth paying attention. ”

Extended Reading

"East elder brother" Weibo deleted

Online has "East elder brother" said Jingdong Mall CEO Liu suddenly deleted in August 17 of a micro-blog. The microblog content is: Our shareholder Gao Jianling Capital's boss specially calls from the US, and proposed the price war to lead to the whole category, Monday launches.

At the same time, Sina Weibo certification member "Lilac will" on 20th on Weibo, said Liu has "backyard" "according to reliable information, Jingdong on a large PE has withdrawn from the investment, only to take back the principal." "In this respect, Jingdong Mall PR staff said this is false news, but declined to disclose more content."

From the data provided by third parties, both price and flow seem to imply that the price war is nearing its end. According to the statistics of NetEase Youdao, Beijing East and Suning easy to buy coincide with the big home appliance prices are gradually picking up, the Beijing-east average price from August 15 to 3450 yuan, rose to August 19 of 3614 yuan, and suning easy to buy also from 3423 yuan to 3499 yuan. From the flow of view, Jingdong Mall flow basically down to the price before the pre-war level. By contrast, Suning easy to purchase traffic has ascended a new level, temporarily did not fall back to August 14 levels.

According to a Amoy network of data shows that the recent business of the shortage rate has also been significantly reduced.