Price? Continue under Line callback line

Last week by Jingdong Mall CEO Liu provoked the price of melee, not only stirred the home appliance industry, but also aroused the community for home appliances online sales attention. Entering this week, the price of the melee calm, the reporter also saw in the electric platform for some commodity prices have begun to callback, but between the electrical and electronic business, electricity and physical retailers and manufacturers of the various contests have not subsided.

Price? Continue under Line callback line

Although Liu 17th on micro-blog vowed to continue the price war continued, and announced from the Monday began to continue the price war to the whole category, but Liu soon removed the microblog. Reporters also saw in Beijing, the price of a variety of products have been recalled, but also canceled some of the promotional prices of goods. Suning Tesco executive vice President Li Bin Monday bursts many micro-blog, said the larger computer, mobile phone sales campaign is about to be launched, but the reporter browse found that some of the big home appliances prices also callback.

Although Suning easy to buy also, easy to purchase the CEO Bu Guangzi on Weibo said "to and Liu to carry out a" like a Man "war", but this wave of electricity prices melee still a bit to temporarily down the meaning. Online channels, various promotions continue.

Suning Appliance (002024, Unit) Guangzhou District Management Center General manager Fan Chunyan said, last weekend, the Suning War achieved a year-on-year growth of 300% of the breakthrough sales, the event will be extended to the end of August, "we will be the opportunity for the great Benefit War, offline stores to break the traditional model of weekend promotions, the implementation of weekly promotions, Night market promotions to further facilitate consumers. " Han Bao, general manager of Guangzhou, said, "Gome will continue to provide consumers with quality and cheap goods, better services, while ensuring that all commodity prices are lower than jingdong." "Vowed to end with the death of Jing Dong."

Price？ No price agent in the store.

Last week, Liu a high-profile said will send 5,000 price intelligence to enter Suning, Gome stores, and said to the price intelligence officers equipped with uniforms, and said the purpose of wearing uniforms is to prevent gome, Su Ning deliberately obstruct, "open identity for all parties", causing widespread concern outside. According to Liu, the first price intelligence officers will be stationed in Beijing Suning Association Bridge Shop this week.

According to media reports, Beijing Suning, Gome stores have not found in uniform in Beijing East Price intelligence agents. Beijing East Side responded that there are sent price intelligence, but wearing is casual, "jingdong Mall price intelligence officer will no longer be in the tooling, but will continue to proceed as planned." ”

After the Gome South China general manager of the high cluster also "choke" Jing Dong, hope this Thursday ago in the 500 stores in the southern part of the United States to see Jingdong 1000 price intelligence, said "Welcome to Beijing East Intelligence, Gome will provide three meals and uniforms." Su Ning Aspect also said, to the store price is "the most ordinary but" thing, each competitor will exchange investigators, inquire about prices, promotions, passenger flow and so on, the company also set up a special market investigation department, as long as the Beijing-east of the intelligence agents do not interfere with the normal operation of Suning and sales order, suning "are readily accepted."

Reporter this week to Guangzhou Gome, Suning learned that not in the store to see the east price of the intelligence agent traces. There are insiders said that the Beijing-East residency Price intelligence is not the possibility of actual landing, just hype. According to Jingdong, 5,000 price intelligence agents, each month not less than 3000 yuan wages, each moonlight artificial at least 15 million, not a small number.

Saliva？ Chain Giants Bombard Jingdong

Monday, Suning Electric appliance Chairman Jindong in Suning easy to buy the system to carry on sympathy for the first time to the electricity merchant price war to respond. Retailing, he says, is a marathon that has no end, it includes supply chain management, logistics construction, after-sale service, information technology, detail management, this is a systematic project, dishonesty the slightest speculation, "those who rely on price speculation, capital transfusion of enterprises, but by eating stimulants to obtain short-term expansion, is not sustainable development." Contact last week Jingdong Mall for Suning launched a price war, Jindong's comments are believed to be directed at Jingdong Mall CEO Liu before the price hype.

The recent shelling of Beijing-east speculation price war is not only Jindong. Wang Junzhou, president of Gome, said in Sunday, "price wars undermine competition, damage business rules, the ultimate damage is the credibility of home appliance chain, lost is the industry value, Jingdong, Suning and Gome and even other enterprises, no one can really benefit." "He thinks that price war must be based on three premises: in the continuous profitability and service capacity, in the procurement capacity and promotion of the industrial chain win, in the protection of consumer interests, rather than simply for mutual low price and low price of vicious competition, especially not as a brand hype, This is very easy to lead the industry into a vicious cycle of competition.

Five-Star Electronics CEO Wang Jian, although the electric dealers through the price war to achieve the goal of marketing to express understanding, but he also thought, "in everyone fights with each other at the same time, some people have broken goods, out of stock, the price after prices, system disconnection and other problems, and finally see the customer more complaints, This shows that the electric dealer for the show-style price war does not really give customers the quality of service experience. ”

Before, Gome has also publicly issued a proposal to the industry, called for common adherence to the principle of good faith in the commercial bottom line, said must line, resolute, to fulfill all the business commitment to the market, in the competitive process of mutual respect, speak good faith.