Price service Double Jian Xun network fast quasi malicious card position electric business

Since 2013 officially, China http://www.aliyun.com/zixun/aggregation/17391.html "> E-commerce Enterprise performance is particularly active, Xun net, suning easy to buy gradually opened the scale price war prologue." Recently, the Xun network aimed at Beijing-east, Suning, gome three major mainstream electricity dealers launched price war, which let the price war heating up, but also accompanied by the popularity of the Xun network soaring. According to the third party data, Xun network in mobile phones, tablets, flat-screen TV and other mainstream 3C product sales have surpassed Suning easy to buy, Gome, and so on, become the second-ranked consumer platform, after Jingdong Mall.

In this respect, the industry analysis said, "Price + Service" is the Xun network beyond Su Ning to become the second largest electric business key. It is reported that the real low price is the Xun network uphold the strategy, which is in the price war in the Easy network dare true gun combat to the cause of parity. and services, the previous to Jingdong Mall as a competitive target of the Xun network, at present in the logistics distribution and services to establish a new industry service benchmarking, "Lightning Send" "pay" and other services continue to enhance the consumer experience, and from the mainstream 3C product sales to see it has won the consumer affirmation.

Industry review with "fast" to describe the Xun network, as Tencent's electric business platform, Xun network in recent years, the rapid development of 2012 sales growth of nearly 200%. Its regional market expansion and warehousing Logistics center construction industry to "fast" known, and "fast" is also a synonym for its logistics distribution, in the logistics and distribution of "flash delivery" "Three send", "who than Xun fast" to the user impressed, but also to create a good brand reputation.

And in the price strategy, naked comparison marketing is not "ruthless". Xun net provoked against Jingdong, Su Ning, gome three major electricity price war, not only to the competitor "ruthless", but also to their own "ruthless", "Price protection" "expensive to accompany" and other characteristics of services, but also let consumers open with several platform parity, the real concessions to consumers.

It is reported that, during the activity, Xun online computer, mobile phone, TV and other mainstream 3C products compared to other platforms, a sharp amount of money, a Sharpe LED LCD TV Xun network offers more than Beijing-east platform concessions more than 2000 yuan, Samsung a TV set than Beijing East also offers more than 1000 yuan. Subsequently, Xun network sales data soared, according to Xun network insiders revealed that the computer, television, it digital product sales during the activity average growth reached more than 50%, of which skyworth a 32-inch LED LCD TV sales increased 150%, a week sales breakthrough thousand Taiwan.

Incomplete statistics, in order to fulfill the full network of low price commitment, in the past week, Xun for the three home appliances business of nearly 5,000 hot products for parity, Xun Network has accumulated more than 60,000 times. Because the most popular goods are concentrated in the IT digital, home appliances field, Xun net this price is Mano.

In fact, "low price" is one of the strategies that Xun network insists on. To ensure that users enjoy lower prices to buy goods, Xun network specifically proposed "Price protection" and "expensive to accompany" service. Users in the Xun net purchase goods within 24 hours of price reduction, users can enjoy the downward price, Xun net to return the difference, at the same time, users in the Xun net after a single if found to be higher than the same commodity prices, can apply for "your compensation" service, Xun net also return the difference, protect the interests of consumers.

It is reported that even during the recent price war, Xun net "price protection" policy is still in force, users are equal to enjoy the double price protection. Good service, lower prices, "quasi" Xun network to accurately grasp the network to buy users of the two channels. Industry insiders said at present, a large number of users from Beijing-east, Suning, Gome and other platforms into the Xun network, and such users and Xun network in mobile phones, computers, televisions and other commodity categories of the user overlap is quite high, which is also Xun network beyond Su Ning became the second largest electric business platform one of the reasons.