Price transparency promotes the new development of furniture electric business

In the development of e-commerce today, our consumption patterns and habits in many ways have changed. Whether it is Taobao such a consumer-to-consumer platform or, the United States Lele Furniture Network Such a platform, user experience is always the first. How to get the recognition of customers, in our thinking of strict guarantee product quality, do a good job after pre-market after-sales service, but also in what direction to further enhance the competitiveness of enterprises is the electric business enterprises have to think about things. Industry insiders pointed out that in this good faith March, price transparency will become a key point to improve the user experience degree.

Some time ago, many local governments to improve the needs of the people's livelihood have put forward the furniture "to replace the old" policy, but also received a lot of business response. But judging by the market reaction, the move has not received much recognition from consumers. One important issue is the issue of price opacity. From the feasibility of the policy level, businesses and consumers seem to be in a two-way reciprocity. But what about the truth?

Take Tianjin for example, not to mention the furniture can only offset the new furniture 5% price ratio problem. Only talk about the pricing of new furniture, as consumers I think we will have such a doubt, the business is not likely to increase the price of 5% after the old for a new, so that consumers not only not to receive concessions on the contrary also give the merchant a piece of old furniture.

Similar events also last year, Taobao vigorously promoted the double 11 promotion, said the full 50 percent, some sellers are understood to be the first increase in prices and discounts, consumers have said such a promotional injury. Any discount promotions that are not transparent in price are, to some extent, meaningless. Therefore, the United States Lele Furniture Network CEO said, furniture industry, the price of transparency is a matter of urgency, the price of transparency for the entire industry has an important significance.

Price transparency benefits three parties of production and purchase

For businesses, once the establishment of "fair, not the second price" corporate image, for the long-term development of enterprises is the most valuable wealth, enterprises in the minds of consumers better than the cost of advertising more effective. For the production enterprise, the product is recognized by the consumer, the dealer's sales increased, the production enterprise's output naturally increased, the profit will also increase.

Price transparency drives price back to reasonable

Furniture industry in the early stages of development because the industry norms have not yet sound, many enterprises in the process of development is too high profit return, to a certain extent caused the furniture industry price confusion and virtual high. Because of the influence of supply and demand, the bubble with high price is realized. Many furniture dealers add luxury packaging to the furniture at random. The recent Leonardo da Vinci incident is a direct manifestation of this market price turmoil, which undoubtedly undermines the interests of consumers. The furniture industry price transparency can have to change this kind of price false high market state, really let consumer and business information equivalence, promote price return reasonable, to standardize industry standards also played a huge role.

Price transparency drives the new development of the industry

Real furniture industry to achieve price transparency is undoubtedly the test of the strength of the enterprise, an enterprise can really remove operating costs and ensure reasonable profits on the basis of pricing, truly conducive to consumers really need a strong enterprise strength. For the entire furniture industry, is also a market reintegration, price transparency fundamentally changed the price of the chaotic state, the development of the entire price industry in a normal and orderly manner, the maximum inhibition because of the price is not transparent caused by high pricing phenomenon.

Therefore, the United States Lele Furniture Network (www.meilele.com) in the understanding of the furniture industry market dynamics, the first proposed furniture price transparency. As a furniture electrical business, online and offline entities in-store prices will be a good strategy. For the market to provide quality assurance products at the same time change the marketing strategy, the implementation line under the price of transparency, will be more affordable to US consumers.