Price Transparent bidding informed search marketing enterprises also have the right to know

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Mr. Wang, a few months ago, he was an ordinary sales manager, now, he is Shenzhen an international Freight Forwarding Co., Ltd., the head of the network sales department, his recent mood is very good, due to the past few months through the Internet search marketing for the company's second half of the performance has made a great breakthrough, the boss is an exception to his promotion and raise. Mr. Wang is now very happy with his choice a few months ago-choose Sogou as a cooperative platform for network marketing.

Now the competition is more and more intense, want to achieve success, in addition to work the service, marketing is essential, Mr. Wang said, I found that Sogou search marketing has targeted strong, affordable characteristics, it is suitable for our kind of enterprise launch. And Sogou will definitely tell us that each keyword is 0.3 yuan, the price is 0.01 yuan, which makes me feel very steadfast, when the budget is also more spectrum. In a way, is the search dog transparent marketing Let me have today's small achievement, "Speaking of this, Mr Wang's tone is somewhat pious."

With the gradual improvement and maturity of Internet in China, network Marketing provides more and more market development space for small and medium-sized enterprises. More and more enterprises to network marketing as a more marketing channel, through the search engine network marketing to achieve higher output than the economic benefits. In the domestic several major search engine service providers, Sogou is a relatively high cost-effective network promotion products, its completely transparent price system, but also by the wide acclaim of customers. Mr. Wang's story is just a small story of a multitude of search and marketing searches for Sogou.

Rest assured, worry, happy

A brand of clothing marketing director Zhang said: "Before the adoption of the traditional mode of promotion, our department has more than 30 people, staff costs and the cost of delivery is very high, the effect is not very good." Using Sogou Network Marketing, I can be a person in the background control of all operations, to the company to save a lot of manpower costs, efficiency is much higher than before. ”

"And because Sogou uses is transparent bidding, Sogou will each merchant's bid result publicity, so I can choose the position I need according to my competitors ' bids," Ms. Zhang added, "I usually use the manual bidding mode, I track and control the ranking situation; Set to Automatic mode, Sogou's background system will automatically be 0.01 yuan for my fare increase. Now our company's performance is relatively stable upward trend, with sogou, really rest assured, worry and happy!

Transparent search marketing, to meet the enterprise's right to know

Section eighth of the Consumer Protection Act stipulates that consumers have the right to know the true circumstances of the goods they buy, use, or receive services, and that is the right of consumers to be informed. In accordance with the regulations, consumers have the right to require the operator to provide commodity prices, performance, specifications, grade and so on.

In search marketing, the enterprise paid a certain cost to the search engine service provider, and purchased the network promotion service provided by the service provider. So for the service provider, the enterprise is the consumer. The service provider should satisfy the legitimate demands and powers of the enterprise.

To this, the domestic search engine one of the Sogou very agree. It is understood that Sogou adopted the "Skylight" strategy, that is, a completely transparent price system.

The starting price is transparent-all keywords starting at 0.3 yuan.

The bidding range is transparent-0.01 yuan.

Bid price is transparent-each enterprise's bid results will be visible.

This ensures that all enterprises in Sogou on the participation in the bidding promotion, can enjoy the fair, open, and transparent competition power, from the legal point of view, the consumer's right to know is a civil activity between the parties to follow the principle of honesty and credit a manifestation. Only transactions with transparency are truly equal. In search marketing, enterprises only have the right to know, can really protect their choice right.

Through transparent bidding mechanism, with the consistent precision search to promote the advantages of Sogou and the vast number of small and medium-sized enterprises to establish a trust bridge to achieve the enterprise and their own win, and in word of mouth of the Enterprise group, established a good reputation.