Price war is a three-win battle

"8 15" price war is not only Jingdong, Suning, Gome's "Three Kingdoms Kill", but also the search class site data war. The site of the Ali price comparison published a lot of relevant data, including the Beijing-East in the prices war does not prevail, and NetEase Youdao, easy to view a think-tank, such as Third-party platform is different results, the various sides of the objects are not the same. "Surface See" 8 15 price war is Jingdong, Suning, Gome "Three Kingdoms Kill", actually is Jingdong, Su Ning, Ali in playing information warfare, psychological warfare, is a dark war. "said one person involved in the electricity industry.

There are insiders believe that a Amoy network released price war data in the crackdown on Beijing east, the United States. In the Department of Ali a Amoy to the Beijing-east derogatory, discount rate did not meet the target, but there is another sound on the market. Youdao Shopping assistant data show, "8 15" the same day Su Ning, Beijing-East coincident goods only 11%, Jingdong and suning electricity coincidence commodity price drop ratio is 6.7% and 6.2%, at the same time both sides of rapid growth in traffic. In terms of discount data, the Analysys data show that Jingdong Mall discount promotion is higher than the competitor. To the refrigerator category example, Jingdong Mall, Suning and Gome online mall nearly 4 days the average discount rate of refrigerators are 84.96%, 89.48%, 87.71% respectively.

Industry insiders, this time the price war real PK object is Jingdong, Suning and Ali.

It is understood that as early as the 2011 Gome Online Mall officially access a Amoy "one account Pass" system, the other large platform Bowser network and its realization of the docking. At the same time, Jing-dong as a business E-commerce platform rapid development, objectively affected the development of the Cat Mall. Therefore, secretly promote Gome as the Ali department endorsement, is "borrow ship to sea." Jingdong Mall accused a Amoy published statistics, is "both when the referee and when the athletes." Jingdong Mall believes that Ali Group as the Jingdong Mall's competitor issued a report, it is difficult to have justice to say.

Although the two sides diverging, but should be seen, the Beijing-East launched the price war, the promotion of Suning, gome transformation and upgrading of China's large household electrical appliances channel development played a role in promoting. NetEase Youdao report shows that in the flow, Jingdong ranked first, suning growth fastest, and more than the day cat, ranked second. "8 15" price war before and after the Jingdong Mall, Suning easy to buy and Gome online mall traffic formed a huge pull role, and for each major platform brought a large number of new users and orders.

Clearly, the price war is a three-win battle, traditional retailers can be faster transformation, online platform to make a higher popularity and market sales. In fact, any third party's data is indirect, and the consumer's decision is the most direct and ultimate.

NetEase survey data show that many consumers in doubt, still through the Beijing-east platform to buy more affordable large electrical appliances products, and said the experience is good. The survey showed that 62.86% of all consumers still supported Jingdong. There are netizens in the forum said, "Support Jingdong, Beijing East price Low." NetEase Youdao on the price war in the summary mentioned, from the flow view, Jing-dong ranked first, suning growth fastest, and more than the day cat ranked second. NetEase said, "It seems that the BoE and Suning are winners, the two sides of the faith of mutual harm, the basic principles of common growth played a beautiful battle."

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