Price war is actually "war of words", can the electric business mano make low price?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; To Jingdong Mall and suning buyers two major industry giants leading the new round of price war is about to be started, this time the protagonist is home appliances, the main battlefield also achieved the line under the big leap. On the other hand, the monitoring data show that the July net purchase price has shown a marked rallying trend, the average price rose by 1.2% in June and the price index in April this year is flat, the power of four consecutive months of price reduction momentum has now inflection point. So, two of these contrarian enterprises can reverse the trend of the industry, the production of a new round of price protracted war? This is not the first time the war of Ming Dao Ming gun, but such a confrontation, such a quick reaction is indeed a gimmick, but also make the incident more worthy of wait-and-see and deep thinking.

There are plenty of watchers, the first in this group. Because in such a time, do not mix themselves into, do not homeopathy marketing hype does not seem to guoqing style. So, Guoqing said: "Online than the line is what the price war, Dangdang publications and department store prices are cheaper than offline 10%-35%." "Xun also jumped out, of course, in the criticism of the east at the same time, more important is occasion big push himself: Xun starting from September will set off the second half of the large-scale overall promotion, then not only the electricity to be cheaper than Jingdong, 3C products are cheaper than jingdong. In fact, jingdong the intention of this round of price war is very obvious, that is to mess up the three anniversary of Suning Tesco, since his core products when everyone electricity, then from the big appliances. However, the impact of these two appliances in the industry can not be underestimated, so I think in the next period of time, although all in the "pseudo price war" under the marketing hype behavior, or will continue for a period of time the price of the dispute.

There are also a number of thinkers or wiser people, such as shop 1th. Every time in a few big giants war magic Day surface, shop 1th is always cloud light wind standing high. You say he is a simple spectator, absolutely not, because all the movements are planned methodically, and let us based on his recent market trajectory to see what he is doing.

Take food category, for example, shop 1th Cargo Camp has been going on for some time, a variety of casual snacks, to the office white-collar and other Chanzui people a great choice of space. At the same time, on this basis, and then for the summer vacation, the Olympic Games and other special time to make recommendations. Now, along with the Mid-Autumn Festival, the traditional festival approaching, No. 1th Shop also pioneered the "Mid-Autumn Festival good gift, friendship with the card transmission" theme promotion. The practice of a steady stream does not have a share of the worldly disturbed calm. In addition, the discerning eye is not difficult to find, in Ling Lang everywhere food, import food, especially imported milk has quietly joined the camp, and achieved a good performance, to shop No. 1th store in July for example, the daily import of milk sales of 3 containers a lot! And at the end of the Olympic theme, a variety of imported food, imported milk crazy sales, unprecedented 100 minus 10, 8 daily hot and low prices and 9.9 yuan, 19 yuan, 39 yuan to choose a variety of optional three of the summer season.

It is not hard to see through the series of activities originally in the Food category on the comparative advantage of the 1th shop, and did not stop its expansion in the food field, at the same time, in order to expand the "online supermarket" connotation, and the formation of traditional supermarkets, is actively strengthening its import food layout, to further strengthen its food advantages. In addition to its own in the warehousing logistics, supply chain system of sound performance, shop 1th in the food category performance is worth looking forward to. Based on this, the author believes that in the next six months or a period of time, store 1th most likely to focus on food, especially imported food.

Shou, an Internet analyst, pointed out that the price war for the electric trader would not go away in the short term, but "promotions" such as this round completely deviate from the nature of retailing will not exist for long. So when will the market node appear? On the one hand is about to put on a more bloody price war of the crazy cluster, on the one hand is to do the market brand cluster, which is more suitable for the long-term development of the industry, but also to be further verification of the market.