Price war played all morning, and not everyone imagined the benefits

Price war a morning, but a lot of netizens found, and not everyone imagine the benefits, someone compared to the Jingdong some products not only not easy to buy cheap, and some products also quietly price increases, from 30% to 100%. In this regard, Liu in the voice of the economic interview, stressed that the dynamic price is lower than easy to buy, regardless of price or price, it is cheaper than easy to buy. He said: "You see the price is a real point of price, this price changes 10 times a day, may be Su ning just changed prices, it seems our price is high, but you have to wait half an hour, our price and cheap." ”

Before Liu said Suning dare to sell 1 yuan, Beijing East will dare to sell 0 yuan, but today's price war, both sides also maintained a certain tacit understanding, although noisy, but can not let the supplier bleeding, but also to keep the law within control. Liu said, don't say we are in the gimmick, jingdong throughout the morning more than 70% products have been recorded, as consumers, as long as the cheap, can not say that this is a gimmick, as to whether it is cheaper 50 or 500, to see your luck.

Liu admits that many suppliers are watching, but for the media explosion of Haier announced the termination of cooperation with the Beijing-east, Liu played Tai chi, "I did not see the official statement of Haier, and as the momentum of e-commerce development, I do not think which appliance manufacturers stupid to this point, refused and e-commerce cooperation." "Can in the reporter throws, to the Haier verification each other said because Jingdong broke their price system to terminate the cooperation of the news, Liu tough up, even if not cooperation is insignificant." He said: "Haier in everyone electricity in all of us electricity accounted for a little bit, it is not a monopoly industry, China's home appliance manufacturers in the world manufacturers not more than 100, each brand in the market accounted for not more than 5%, so any one wholesaler and we do not cooperate, are insignificant." ”

13th Su Ning announced will send 8 billion company debt, after Liu Micro Bo said feel excited, the next day announced 3 years 0 gross margin, why choose at this time? Liu smiled and said, "purely coincidental, my goal is not to let the stock price fall, my goal is to let all competitors in the industry to return to the essence of business, that is to reduce their own costs, and constantly improve their own gross margin." He said that the Gome five-year rise in the cost of 60%, the high cost is actually damaging the home appliance industry, so many home appliances brand manufacturers sad, after this war I believe the cost of the entire industry will be greatly reduced, it will let all the competitors will look to reduce their own investment costs up. ”

As for the external questioning of the fund and the shareholders ' attitude, Liu said, since 3 years and 0 of gross margin to prove that we have the money, shareholders are also very supportive. He admits that the normal price war will continue, but now this irrational price war is short term, but any industry has appeared.

Now this irrational price war has ignited the enthusiasm of the entire electric business industry, Suning is not only easy to buy, Gome Bowser, including when, the Chinese book Network, Tencent's easy to all join the price war, all advertised to do the lowest, on this, Liu laughed, he said, this battle levy in Beijing east of the opponents only Suning, Others are shoeshine, and they want to get some light.