Priceline buys Israeli companies and strengthens marketing capabilities

Online travel giant Priceline recently acquired an Israeli start-up Qlika, and the amount of the deal was not publicly disclosed. The acquisition of the venture Qlika, is a small technology companies, focused on the mobile terminal micro-marketing activities, allowing different brands, for different market segments, through thousands of automated advertising to focus on marketing. And the brand aspect, does not need to increase the management component, can transmit more advertisement marketing activity.

Qlika has created a patented data Engine--qtree, is based on a large data analysis engine, is also the Qlika platform's core technology, can use esoteric science to optimize the information of each micro-marketing, while the marketing campaign management can be easy to manage. Using machine learning, this intelligent algorithm can continuously learn and adjust marketing activities and improve the effect of each link in marketing activities.

Due to the small amount of transactions, Priceline said the specific amount will not be released. According to TechCrunch, a foreign technology media, the acquisition amounts to 150.02 billion dollars. Prior to the acquisition, Qlika had received 1.7 million dollars in investment. The acquisition may increase the effectiveness of Priceline advertising in the local market and enhance the overall ROI of the marketing campaign. According to revealed, Priceline Follow-up will also have a series of acquisitions to fill in the micro-marketing and new media areas of the short board.