Principle can increase persuasion

Some people why is this persuasive? U.S. venture capitalists, professional document discovery and Exchange website Docstoc.com co-founder Jensen Nazar (Jason Nazar), after studying the most influential political, social, business, and religious leaders of today, summed up the 20 principles of persuasion.

Principles

1. Persuasion is not manipulation

Manipulation is by forcing others to do what they do not want to do. Persuasion is letting others do what is best for them.

2. You can't convince everyone

At the right time and in the right environment, everyone can be persuaded, but you can't convince everyone in the short term. Politicians tend to spend most of their time and money on a small number of wavering voters who decide the outcome of the election.

The first step in persuasion is always to identify those who are likely to be persuaded in the short term and focus on them.

3. Environment and timing

The basic element of persuasion is the environment and timing. The environment generally determines what people can accept. The Stanford prisoner experiment shows that the environment has a decisive effect on most people. Timing determines the needs of people at some point. When we are no longer young, we choose a marriage that is not the same as when we were young, and our needs have changed.

4. Be interested in others

You can never convince someone who is not interested in you. People are most interested in themselves, most of the time to consider their own money, love or health. The art of persuasion is first of all to learn how to talk about each other consistently, and if you do, you will always be able to attract the other person's attention.

General rules

5. Reciprocal rules

When I did something for you, you felt it was necessary to do something for me. Reciprocity is one of the characteristics that we as humans are different from other species. More importantly, you can use this reciprocity principle in a leveraged manner. When you think about things for others, others will repay you more, and that is something others are willing to do.

6. Persistence is power.

Those who persist in puzzling are the most persuasive. Many historical figures rely on persistent and puzzled efforts to finally persuade the masses. For example, Abraham Lincoln, who lost his mother, three sons, a sister and his girlfriend in his life, had a crushing career and failed 8 times. But he was finally elected President of the United States.

7. Sincerely praise

We all like to be praised and susceptible to it, and it's easier for us to believe in the people we have a crush on. Trying to be sincere in praising others is the easiest way to convince others, and it takes no expense to think for a moment.

8. No assumptions

Never assume what other people need, what you have to do is provide value. In sales, we often shy away from marketing our products and services because we think that others cannot afford or are not interested. Do not assume that others may not want to, bravely sell your products, so that customers choose their own.

9. Creating shortages

In addition to subsistence necessities, the value of almost everything is determined by its scarcity. We want something because other people want it too. If you want someone to get what you're offering, you have to make it scarce.

10. Create a sense of urgency

You must be able to create a sense of urgency for the other person to act immediately. If people don't have enough power to act right away, chances are they will never act.

11. Visual Effects

What we see is more persuasive than we hear. Try to make your first impression perfect. Master the ability to portray the future picture for each other.

12. Tell the truth

Sometimes the most effective way to convince others is to tell the truth that others are not easy to hear. Confronting the grim truth is the most thrilling and meaningful event in our lives. Tell the truth to the other person, but don't talk about it, you often find that the other person's reaction is amazing.

13. Establish a tacit understanding

We like people who resemble us, and this is beyond our conscious decision to extend to our unconscious behavior. You can build a rapport between the two sides by intentionally harmonizing with each other's habits (body language, rhythm and language patterns, etc.). This kind of tacit understanding will make the other person feel comfortable and easier to accept your suggestion.

Personal skills

14. Behavioral elasticity

The most persuasive person is the most flexible person, not necessarily the most powerful person. Children tend to be persuasive because they get what they want through a series of actions (pouting, weeping, pleading, bargaining, acting like a spoiled brat). The more flexible your behavior, the more persuasive you will be.

15. Learn to transmit energy

Some people exhaust our energy, and some people give us energy. The most persuasive people know how to deliver their energy to others, inspire and inspire them. This sometimes requires simple eye or body contact, laughter, enthusiastic verbal response, or just active listening.

16. Articulate

If you can't explain your concepts or ideas to a eight grade student, it means they are too complicated. The art of persuasion is to grasp the core, to simplify, and to talk about what the other person really cares about.

17. Don't fight unprepared battles

Learn as much as possible and this should always be your starting point. Careful preparation leads to effective persuasion. For example, you go to a company to apply for, if you are fully familiar with the company's products, services and background, your interview rate will be greatly improved.

18. Stay detached and calm

A person who is "emotionally out of control" cannot be persuasive. In a tense conflict, if you can always remain calm, detached and sensible, you are the most persuasive person. In conflict, people will turn to those who can control their emotions.

19. Use of Anger

Most people feel uncomfortable in the conflict. If you deliberately escalate tension and conflict, in many cases others will shrink. Use this approach with caution, and don't use it when you're emotionally agitated or emotionally out of control. But remember, sometimes anger can be used.

20. Extremely confident

There is no quality more compelling, more intoxicating and more appealing than self-confidence. Strong confidence will always be able to convince others. If you really believe what you do, you can often convince others to believe it.