Privacy Policy or for precision marketing

For Google's hundreds of millions of users around the world, if yesterday (March 1) search on Google's search engine mascara, and then on YouTube to watch a certain beauty eyelashes, or on Google + to share relevant information, not for long, You will receive a bunch of recommended ads for mascara brands in your Gmail inbox.

This is the change brought about by Google's new privacy policy, launched yesterday (March 1), but the new deal is also being questioned by all sides. In the industry's view, Google launched the controversial privacy policy, in fact, and Google has long relied on advertising search for the main way of profit. In the era of the electric business, the search engine-representative of the pan-search has become weak, and the electric business and the future social network of precision marketing is becoming the new favorite of advertisers. Google's desire to retain advertisers and improve the accuracy of its users ' search is imperative, and this action is likely to touch the "privacy" zone.

Privacy Policy or for precision marketing

To address user concerns, Google's privacy and engineering director, Ama Whitton, said in a statement on Google's official blog yesterday that the new privacy policy would not change any existing privacy settings and would not change the protection of personal information.

"As users have some misunderstandings and doubts about the changes we have made, we are explaining to users the changes brought about by this new policy through one of the largest events in history." "Ama Whitton said.

So far, Google's policy has sparked the attention of regulators around the world. The latest development is that the national Information and Freedom Commission of the French data protection Agency will start negotiations in mid-March with Google on issues related to the new privacy policy.

Ama Whitton said the new privacy policy would help Google integrate all its products and achieve seamless collaboration between all products. For example, when a user wants to share a document that is being edited in Google Docs with Gmail users, there is no need to consider the risks of a two-product privacy policy that may not be uniform.

At the same time, Ama Whitton also stressed that they will not be all the existing Google products, the right to set the options for any adjustment, Google also promised never to use Google's product collection than the privacy policy before the adjustment of more user information, or beyond the previous scope of user information, will never sell user's personal data.

According to the daily economic news, Google's privacy policy does not allow users to integrate YouTube, search history, and other account information. The new privacy policy will enable Google's services to invoke each other's information, including personal data and usage habits, and other privacy-related content.

"If you think that information sharing will not improve your user experience, you can use our privacy tools, choose to edit or turn off your search history and YouTube browsing history, and strictly manage Google to push online ads to your interest and anonymously browse through the Web." Ama Whitton also says users can still use search, maps and YouTube services without logging in, and can even break down personal information into different accounts because Google doesn't integrate personal information across different accounts.

But Google's policy has sparked the attention of global regulators. The latest development is that the national Information and Freedom Commission of the French data protection agency will begin negotiations with Google in mid-March on issues related to the new privacy policy.

In the opinion of Internet expert Liu Xingliang, the scramble for privacy policy stems from Google's rivalry with social giant Facebook.

Liu Xingliang believes that Google is still based mainly on the analysis of Web browsing records and search records to provide targeted advertising. Facebook, on the other hand, has built up a good advertising revenue base by using its social networking site to tap into the preferences of users and their friends to provide more targeted precision advertising.

Google's privacy strategy is more conservative, in contrast. Facebook founder Mark Zuckerberg is bullish that users will be more and more willing to share personal data with others and advertisers, who have said that users are more than willing to share more of the different kinds of information and share it more openly with more people.

Just before, the survey company Endersanalysis released a report showing that the average user stays on Facebook for 12 minutes a day, accounting for 15% of the total user's online time, and 10% for Google.

Microsoft to "bite" Google

Just as Google was swamped with the scrutiny of national regulators over the new privacy policy, its rival, Microsoft, took the opportunity to "bite" Google, using Google's new privacy policy to make a big fuss, even claiming that Google had made more profit from user privacy and launched a new campaign.

In fact, this is not the first time Microsoft has accused Google of privacy "integrity" issues. Microsoft has provided users with a more secure option than Google, and Google has been widely criticized for its new privacy policy, according to Frank Show, vice president of the company's public relations department.

Microsoft has since launched a large-scale advertising campaign to try to dig more users from Google. Frank Show said that Google's new privacy policy would give users greater difficulty in controlling their own information. By contrast, Microsoft offers a more friendly approach, "we ensure that users are safe in their online activities, that users can control their own data, and that users can choose to store their information in their own hard disk or cloud computing environment, or store it in these two places." ”

Frank Show, for example, says Hotmail allows users to set up their own emails that will not be used to advertise. While Microsoft has made a full attack on Google's privacy policy, ironically, the privacy-protection group, Privacychoice, has publicly accused Microsoft of having the worst protections for user privacy, behind Google and Apple.

It is understood that the Privacy protection group to the site's privacy protection gave a 0~100 score, Microsoft site scored only 79 points, behind Google's 85 points and 89 points of Apple.