Private enterprises buy Pierre Cardin China trademark

Foreign brands to "own", borrow chicken eggs is a shortcut or Abyss Category: Economic news author: Tian Ai li original Browse Volume: 0 Version: GC05 name: Daily Wealth Transnational corporation Manuscripts: the Southern Metropolis newspaper Abstract: French fashion Design Master Pierre Cardin A decision, let China and its agent-related private enterprises together , facing a decision worth 200 million euros.　　Comics: A decision by Chen Ting, a French fashion designer, Pierre Cardin China to unite with its agency-owned private enterprises in the face of a decision worth 200 million euros. Pierre Cardin, who is about to spend his 87 birthday on July 2, confirmed through AFP this week that Pierre Cardin has been authorizing negotiations with Chinese companies over the past two months over the sale of 32 products.　　Negotiate the transfer of the company in China, all the business trademarks, plans to unify the package for sale, the transaction price of about 200 million euros.　　Two representatives, dry people together? Pierre Cardin spokesman confirmed that the current interested in the company is Canton Health and Trade Co., Ltd. and the card Dan Road, but the Guangzhou Health Promotion Trading Co., Ltd. Chairman Liu Jianco has been denied. "By virtue of the strength of their own, more difficult to buy a separate Pierre Cardin packaging business, so the pressure is greater, do not want to be too high-profile."　　"A person with Liu Jianco contact with the reporter said, in fact, Liu Jianco is cooperating with other agents to negotiate acquisitions, one months after the final result may be." Currently Pierre Cardin in 140 countries have more than 800 kinds of product licensing, China has 24 key agents, respectively, agents of different categories of products.　　Guangzhou accounted for the highest proportion, while the health promotion is Pierre Cardin men, women's shoes and rod box in China's total distributor. There is no agency relationship between Katanlu and Pierre Cardin, nor is it a distributor. But Sun Xiaofei, chairman of the group, disclosed yesterday that he was negotiating with Pierre Cardin in France. According to its disclosure, Pierre Cardin Global trademark brand name price of 1 billion euros, and the acquisition of the Greater China Area trademark title at about 200 million euros.　　According to its argument, the card Dan Road is only one of the joint buyers. It is reported that the possible joint acquisition of the Shangyu in Zhejiang province and the BA-pui group and O ' Connell. "We've been talking to Pierre Cardin for a few months," Jin Yao, chairman of the Bass group, has responded positively.　　"And the O ' Connell said it does not rule out the possibility of acquisitions.　　The price of the purchase, but also a lot of risk analysts said that several private joint acquisitions can be diluted to buy prices, and more importantly, the companies involved in the acquisition can also be exempted from the potential increase in future cost risks. Guangzhou trade is Pierre Cardin shoes and luggage category dealers, and Pierre Cardin Footwear goods trademark license to use the contract is valid until December 31, 2017, while the remaining enterprises valid until 2023. A Garment business Mister Analysis, including trademarks, image publicity, inventory and counter image, such as investment, are distributors themselves input. If Pierre Cardin China authorized by other investors or peers to obtain, agents, distributors canCan either accept higher licensing costs or lose the business in the face of peer competition. And borrowing international brands, Kaka Road and health before there are successful experience. Cardin Road currently holds the Italian Peng clothing trademarks, and is the domestic distributor of crocodile shoes, health promotion is the Spanish famous footwear and Guangzhou Road PO Shoe Products distributor in China. "Creating own brands takes time and effort, and costs are high. The acquisition of foreign brands to borrow chicken eggs, is a good shortcut. "But the risks are equally noticeable. People familiar with the matter said Pierre Cardin the transfer of the Greater China trademark authorization, only in China production, sales in China, can not operate across the region. In addition, Pierre Cardin's authorized operation mode is more involved in the Chinese market, and the product variety is quite cumbersome. Reporter found in the mall, Pierre Cardin luggage from Xiamen, the Trolley box is from Guangzhou, the origin of shoes are Italy, Guangdong Zhongshan, Guangdong, Foshan and other places. If the merger succeeds, how can the contracts of the previously contracted and expiring dealers be signed? How to compensate? Who is to pay for it?　　The Galactic Securities and textiles industry analyst Mary believes that, because Pierre Cardin in China has been the implementation of a separate agent, in the future to obtain its trademark ownership of enterprises, the current agents of the reorganization is also quite complex. In the Pierre Cardin of China brand transfer, there are many local imitation, tort phenomenon. Because of its headquarters in France, the problem is less striking. But how will the foreign brand become a "self-owned" brand? And once because one enterprise uses Pierre Cardin to appear the product quality problem, the rest enterprise unavoidably by Chille.　　　　But the future of Pierre Cardin brand by a number of agents, distributors, the joint holding of brand-use supervision will be how to distinguish between referees and athletes relationship?　　This reporter Ting Airi if the acquisition succeeds ...　　Pierre Cardin authorized operation mode product types are cumbersome, the enterprises to get their trademark ownership of the current agent is a complex reorganization.　　There are many local imitation, tort phenomenon, foreign brands to "own" after how to face. Once an enterprise uses Pierre Cardin to appear the quality problem, the other enterprise unavoidably by Chille.