Private Hospital Network Marketing: How to choose SEO and keyword ads?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At present, the domestic private hospitals should have more or less a sense of network marketing, Hefei Beauty Gynecology Hospital Of course is no exception. Now has gradually formed a certain scale and influence, some private hospital performance has been done in place, but the distance plowing still have a great distance, today will be SEO and keyword advertising these two most common network marketing means to make a simple comparison and elaboration, Hope to be able to all in the hospital network marketing colleagues have enlightenment.

SEO and keyword advertising as a universal network marketing means, different, and its focus and application of the object is also a difference, SEO as a technology-oriented marketing means, the need for the natural technology is the accumulation and precipitation, and keyword advertising more time by the support of advertising costs ( We do not consider keyword setting and the impact of search engine technology cheating, doomed to different private medical institutions in the use of these two means of the strategy must be different:

1, is not the specialized private hospital does not do SEO? Definitely not, or take gynecological as an example, if the hospital provides breast medical services, then on the website, in addition to the relevant disease introduction, we will provide breast health and other content, a wider point may also provide a part of the fashion content, again, for example, If the provision of medical services, then the site may also involve more gender content, these content in Baidu How to do keywords? actually use these content to do the keyword has violated the above Baidu keyword delivery accuracy principle, with a more fashionable word, Keyword ads do is the long tail of the theory of the first half of the schematic, in this part, we always want to use less cost (at least can better measure the cost) to get larger unit profit, but SEO to do is the long tail part, crawl is those marginal customers, play more pre-sales customer service role, By this means to obtain although the consumption is not strong, but a large number of potential consumer customers.

2, a lot of private hospitals in the network marketing, the site may have more than two, in fact, the content of these sites are similar, but the appearance of different people, we are not likely to all the sites to buy keyword ads, because everyone's keywords are almost consistent, unless it is really too much money, Spend the first few ads of Baidu with all the sites belonging to a hospital. (Of course, I just make a hypothesis, the specific cost assessment has not been done, because I do not see this precedent, if a year to cast a 2 million of the keyword advertising fee, you can also consider this closed mode of delivery). If the above assumptions are true, what about other sites besides buying keywords? If a total of only two sites are also OK, one of the combination of private hospitals have been told the heart of the media ads to match the launch, another purchase keyword advertising is the way out, but the site reached more than 3? Don't think it's impossible, This phenomenon is indeed a large area of existence. 5, there is such a situation, a website can not put too much cost in the keyword ads, especially male, gynecological, infertility, kidney disease in the medical circle has been fried in the professional medical care, keyword advertising costs too high, how to do? Fortunately, despair, Baidu has left us a space, Interested to know how to do can try to search Baidu on the following two keywords "cervicitis treatment" "Cervicitis how to prevent and treat", see the search results I think there should be some ideas, I am not a professional SEO work, here will not play broadsword.

3, comprehensive private medical institutions, for example, Hefei Beauty Gynecological hospital, such as private medical aircraft carrier, because of its comprehensive medical services, numerous departments, medical service projects, it is obvious that the content of its Web site involved in the Business keyword width and depth is difficult to accurately assess, when the keyword too many times, It will be less likely to set and divide the keywords in detail, therefore, it is best to rely on technical means to achieve the site's key words set and optimization, public hospitals almost rarely have to go to Baidu to buy keyword ads (unless some of the specialized nature of the public hospital), so after the SEO done, Baidu ranked in the rankings by the promotion of the exclusion will be relatively few, if done enough professional, then most of the keywords in Baidu's ranking is entirely possible.

4, those specialized private hospital, for example, the domestic most male, gynecological, kidney disease and other specialized hospitals, we casually query a gynecological category of disease in Baidu above keywords will find that the first page is almost all the ranking of promotion, even if the SEO to achieve the ultimate, it may only be ranked on the second page of the first, such as Gynecology, Usually private hospitals are subject to the level of experts and technical skills, can provide the medical service itself is not much, this time put all the thoughts on SEO is not to find death? (There will be other aspects of the discussion) so this time to consider more can only rely on promotional costs to buy keyword ads to fight in front of the first few, these specialized private hospitals and large comprehensive private hospitals are different, because they are very high concentration of business, so the cost can also be centralized control, If a specialized private hospital day by day Non-stop playing brand advertising, obviously is not normal. Keyword advertising as a form of advertising relative to both precision and coverage, should be the choice of these hospitals, as the user active approach to the form of advertising, do not take into account too many users in contact with the ads after the supporting publicity and promotions, only need to focus on customer service, improve the prospects to the real customer conversion rate will be able to achieve very good results , according to the current Baidu's hot medical key words price, these hospitals to obtain a customer's cost is far lower than the benefits obtained from the customer. Then why not? can be like Shi Yuzhu, if 1 dollars of advertising fee can bring me two yuan of profit, why not invest two dollars in advertising fees to bring 4 dollars in profit? As long as the hospital's own medical reception ability can keep up, why not?

In addition, I personally do not believe that many of the network of so-called Network Marketing service organizations, I think the core of all technology need our own to grasp, now it does not matter, but we must have to accumulate and cultivate the technical expertise in this area of talent awareness, Now there are a lot of technology companies aimed at private hospitals network marketing this piece of cake, but I'm not going to say anything to the private hospitals that are prepared to rely on outsourcing companies to do online marketing: "These so-called network marketing professionals are big liars", said (only reportedly) a private men's Hospital in Shanghai ( X-Lung men's Hospital site spent hundreds of thousands of please outside the so-called "professional Company" for network marketing optimization, out of the results, we can go to see the hospital site (need to leave a message to me, hehe, here is not published), the result let me really no language. These so-called "professional network marketing organizations" In addition to the hospital will be a lot of money to waste, by the way to save their own points, what else can do? Get the basics done first, okay? Of course, a lot of money after throwing out, certainly has the effect, but who does not know whether this effect needs these costs to support?

This article by weight loss thin bar www.jfs8.cn and Hefei Beauty Gynecology Hospital www.lr120.com webmaster: Childhood Feeds

SEO Link Exchange Group: 90108722