Private social application as a new favorite helps vent real feelings

Tencent Technology March 9 compiled with social networking sites such as Facebook and LinkedIn, online communication using real identities has become more or less a mainstream trend, with users displaying their ideas and activities in social accounts. And the recent Whisper and Secret's two private social applications have once again allowed online communication to return to anonymity, and sometimes even scandal-ridden times. Whisper and Secret both allow users to express their true feelings on the site anonymously, and anyone who logs on to the two free sites can see the comments. Child protection advocates worry that the two sites can guarantee anonymity and that the service could be used to discredit strangers. Meanwhile, supporters of the site point out that anonymous comments have given users a more liberal way of expressing themselves. Roelof Botha, partner of Sequoia Capital, a US investment agency, said: "Users certainly want the information posted on the web to be more authentic." Roelof In addition to some daily chores, many people want to express more things on the internet. Whisper daily average visit close to the Facebook start-up company Whisper, based in Santa Monica, Calif., was founded in 2012 to provide a platform for people to interact with strangers online. Users can post short messages on the whisper, with the exclusive images provided by the website, and the content of the information that the user publishes is also various, such as the malpractice of certain professions or the trouble in interpersonal relationship. Whisper said that the site's monthly Web browsing volume reached 3.5 billion times, the user group is mainly between 18 and 24 years of age, each user's average daily browsing time of 25 minutes, which has been with the average length of Facebook visit is very close. Michael Heyward, founder and CEO of Whisper, who is only 26, said it was the inspiration that inspired him to create whisper when people were always feeling lonely when they browsed the pictures of a party on the Web at home Michael Haiword. Hayward had studied at the same high school with the well-known Ivan Spigger, the Snapchat co-founder of the tool, Spiegel, but later did not choose to go to college, and with the former chairman of the American animation company DIC Entertainment, Brad F. Brooks (Brad Brooks) created the whisper together. Young Hayward has positioned whisper as the best alternative to Twitter and says he does not currently want to charge users or sell ads on the site. "Users can post anything on the whisper," says Hayward. If the content is interesting enough, it will be viewed by tens of millions of of people. Everyone can make their own voices.。 The user's message is posted on the Whisper grid page and is divided into popular, nearby users, the latest and the characteristics of the four major topics. Because the site provides anonymous processing, users can publicly reply to their own text comments or send letters to other users. The editors and whisper of the website are highly esteemed for topics and messages that can cause hot talk. In February this year, a whisper of Hollywood actor Paltrow Gwyneth Paltrow's infidelity to her husband, Chris Martin, was posted on the news. At that time Whisper new editor Nizan Zimmerman (Neetzan Zimmerman) immediately pushed the news link. Although Stephen Huvane, Zapatero's spokesman, issued a statement saying the rumor was untrue. But Hayward pointed out that Whisper was absolutely sure of the truth of the news, so he pushed the message. Secret: Show the true self in the form of text information push, the anonymous social application of acquaintances Secret and whisper look very similar, but Secret is slightly different in how to share information. Secret, which was on the line just this January, is mainly sharing information by digging through the user's contact list, and has launched the iphone and ipad apps. In a vertical drop-down menu, secret only displays anonymous information that was written or read by the user's contact. This is more personalized, because users need to be careful about which one of their contacts might write some comments. The original intention of secret co-founder Chris Bede-Vicelles (Chrys bader-wechseler) and David Bito (David Byttow) was to allow our friends to show their true selves without any concealment. Secret apps are like a masquerade version of Facebook, Twitter with no ego promotion, or a privately-shared, enhanced version of Google +. As a social network, secret fills people's curiosity while also making some criticisms of all other social networks. On other social networking sites, users are exposed to unreal, boring egos, and in secret, people can reveal themselves. And Silicon Valley have become the two major themes of secret. Secret has become the most talked-about application in the Silicon Valley technology industry, not only because users often repent on secret, but also with many of the in-house employees from well-known technology companies such as Yahoo and social networking site path. This February, an employee claiming to be Evernote, a cloud-note application provider, posted a message on secret that Evernote was about to be acquired. Vicelles and BitoGoogle has been a programmer, and they say they don't lack the means to make a profit, but they still focus on product development. Secret has received 1 million of dollars in seed money in a round of funding from Google Ventures and Kleiner Perkins Caufield & Byers, which did not disclose its traffic or user data. Miranda warned child protection groups that anonymous information services could provide a breeding ground for cyber villains and make it easy to escape the consequences of walking with violence and lies. Secret said the company was working on ways to deal with secret possible restrictions on cyber attacks. The recent hacking of Snapchat user names and cell phone numbers has also cast doubt on Whisper and Secret's commitment to anonymity. James Steyer, chief executive of Child protection group Common Sense Media, said: "These secret-sharing applications should provide a digital version of Miranda's warning that anything you say or do on the Internet will be used as evidence in a court." Whisper's Hayward points out that since Whisper does not collect personal information from users, and Whisper deletes the user's location data before saving each message, the hacker can steal no valuable data from the whisper. However, secret does collect the user's phone number and e-mail address. Secret's two co-founder said they wanted users to feel a certain degree of responsibility. Bito said: "If you want to do something or say something that violates the law, secret never provide such a platform." Whisper and secret two companies say they want anonymous attributes to encourage people to be more positive. Now, the U.S. military has put Whisper as a channel for soldiers to vent their emotions. If you search for the word Afghanistan on Whisper, you will get thousands of search results. One of them wrote: "I watched my fiancee's brother die in my arms on the battlefield in Afghanistan, and I didn't know how to tell her the truth." Two days after the release, the message has received more than 3,000 messages expressing support.