Private social network path acquisition location Communication application Talkto

The private social network path has been silent for a whole year, perhaps in keeping with its private characteristics. But today, the company is blockbuster. All of a sudden released two news, one is to announce the location of the acquisition of communication application Talkto (details of specific transactions have not been disclosed), the second is to declare independent message application path Talk.

Talkto is an application of communication with local (place), established in 2010 by Stuart Levinson and Riley Crane. Through it, users can text messages to merchants (shops, restaurants) to inquire about prices, booking services. Regardless of the user needs to find which merchant asks any question or the reservation service, only must in Talkto's webpage and the mobile application according to the name or the location searches to the corresponding merchant, then sends the request or the question to the short message, may receive the corresponding short message reply.

Although details of the deal have not been disclosed, it is rumored to have been bought in cash + shares. In 2012, Talkto financed 3 million dollars from the matrix. Once the Talkto is acquired, its old users can still continue to visit Talkto, and new users will be transferred to path talk. The Talkto team continues to maintain and develop products for the path.

In addition to acquisitions, PATH also announced an instant chat application called Path talk (iOS and Android). The chat function is no longer available in the path. The announcement said the app would integrate Talkto features and launch later this summer. In addition to the ordinary chat function, Path talk can also give users where you are, listen to what songs and other status notice to friends. Its characteristic function mainly has these several points:

Burn After reading: status information issued 24 childhood automatically deleted (otherwise too much)
Automatic notification: A user will notify a friend when they pass a place, in the same location, or even when the battery is low
Rich media: Users can send movies, videos, photos, music, books, maps, location, etc. to friends
Quick reply: Unified can reply OK message to friend, also support voice message

Path user users are mainly located in the United States, Southeast Asia and the Middle East. Path launches message features active users increased from 1.5 million at the beginning of the year to 4 million, with traffic 10 times times higher than last year.

The shift in the multiple applications of path is the current trend of social networking. Its CEO, Morin, likens this strategic shift to turning a Swiss Army knife into a multi-purpose knife, each of which has a dedicated purpose, but each application shares the same identity, authentication, and advanced services. The acquisition of Talkto will allow the path to communicate with the surrounding areas in addition to allowing users to communicate with family and friends.