Private socializing, not hypocritical

Absrtact: A social network that is private, not pretentious, honest, and intimate. At today's DLD conference, Dave Morin, president of the private social application path, briefed the media on the recent developments in path and related data. Although the sound of applause, Pa

Social networks that are private, not pretentious, honest, and intimate.

At today's DLD conference, Dave Morin, president of the private social application path, briefed the media on the recent developments in path and related data. Although a good sound, path has also been a lot of investment, but private social life is destined to small, "well take money is not profitable", the money path is slim.

After the launch of the user search function last December, the network traffic in the private social application path increased by 50% and the number of users increased by 1 million to 6 million. Morin that the U.S. and Asia are the most path users, including China's top five. So far, PATH has received 42 million dollars in investment.

Home users

When it comes to user growth, Morin says that instead of pursuing the number of users, path is more likely to provide deeper value to users. He also pointed out that 50% of users in the current path are in contact with their family friends, and path is likely to work harder on home users. Morin points out that as long as the number of family friends exceeds 5 people, the content on the path becomes very rich and attractive. "People want to see how others live, and path pulls family members together, and strangers can't see their behavior," he said. ”

"Facebook is chevron, Path is BMW."

In TechCrunch's press release, Morin said that while Facebook has a lot of mobile apps, there are a lot of them that are the same, but they repeat too much, and the path does not have private social Facebook, which is The biggest difference between Facebook and path. "Facebook users socialize during the day, and path users socialize before they go to bed at night and after they get up. ”

"Charging Items"

In addition to the current only filter charges, path does not have other charges, Morin said in the General Assembly will be in the first half of this year to add more virtual goods, as well as the daily use of users of advanced subscription fee model, but also will bring many old users will be very like products and services, but new users will not necessarily like.

"Snapchat has its merits."

Snapchat is a social application that is destroyed after the information is read. Human nature is to forget things, Snapchat just in line with this feature. Morin that more and more technology products let people recall the past experience, he believes that the future of science and technology will be more humane, more can reflect human nature. The definition of privacy is different, the definition of path is private social, the definition of Snapchat is to destroy after reading. The definition of privacy cannot be generalized.

The future of Private society

I can't imagine a group of people living in the same city, living under the same roof and eating at the same table for any reason to use private social applications. If it is more than a branch, then the path is absolutely used by the very value of the simulation of family life magic. If private social networking is intended only for home users, it may be possible to create a feature that specifically monitors children.

As a result of market segmentation, can path really grab users from Facebook? Path is most proud of the user's list of friends are familiar with the user, know, honest friends or family, the concept of privacy is very strong. But on Facebook and other social networking sites, the same functionality as the path can be done through a series of setup and masking operations, and Google + 's circle function is the best example.

Is it really necessary to use path if people are not particularly serious about privacy? Morin's statement is meant to show that path conforms to the direction of technological development and embodies human nature, that is, path reflects people's reluctance to disclose privacy. But hypocrisy, affectation is human nature, do you need developers to develop a dedicated to brag about social applications for such people to use it?

The advent of private socializing is destined to mean that it will be a niche product. Path has got a lot of money from wind pitchers (42 million dollars), but so far there's only one charge item, and that's the filter. If I am a path user, I will first use the free filter application to take pictures, save and then forward to the path. and path up to now, the number of users has not exceeded tens of millions, it launched any product can not form a scale effect. Social-networking investment is fading, and private social networking may be the next hot spot, but the invisible profit model will bring private social markets into the "good money and bad" situation.