Probe into the localization of online English learning websites and the thinking of later operation

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We know that site positioning is a very crucial step in the late operation of the site, if the positioning is not good for our later operation is very unfavorable, with the rapid development of the Internet, technology progress, we are now building a website is not difficult, and all kinds of open source CMS system and open source community, SNS system is now very popular, so the construction site has eliminated the gap in technology, and now the most important is the site positioning, positioning clearly for later operations to save a lot of cost costs. When the website is clear about the direction, we can work towards One direction, and the operation is relatively simple. I also did a year of grassroots webmaster, and now to say that I am online English learning website operating ideas, and we exchange, if you have good suggestions, but also welcome your advice.

First, the construction phase to find the right direction

My online English learning site just started construction, the direction is not clear, too miscellaneous too messy, column looks all-inclusive, but the real content is very few, this will bring a lot of work in the future. As a result of the construction phase location is not clear, the column too much, the content of the update also slow led to the collection has been bad, coupled with not many original English learning category of manuscripts, and did not follow the idea of optimization to build stations, so in search engines there is no ranking. The site shut down after six months, began to realize the importance of optimization and promotion, so the rally, began to revision, reduced columns.

In fact, in the online six months after the revision is very bad, is the webmaster understand this truth. But in order to my website can have a good development, so also go all out. So adjusted the site's location and direction, highlighting online listening and resources to download these two, the drastic cut off the irrelevant plate, from these two, and then slowly expand the other plate, so like this English learning site can be in a huge competitor to stand out. To a small summary, we in the site construction phase must carry out a whole planning, positioning must be fine, quasi, so that later our promotional to achieve targeted.

Second, the content of the arrangement to optimize

The content of the site manuscript can not be original, but also if False original, content must be optimized, otherwise it will die very miserably. Or take my online English learning Network For example, just the first half of the year, my content is basically copy other English portal content, and even the title is too lazy to modify. Even more laughable is that the content of the article there are People's Web site, now it seems, I did how stupid things, the site is now PR is 3, and I have been obligated to do thousands of competitors for the chain, the reason is that every article I copied the People's Web site, this is how ridiculous things. They wanted to hit the competition and it turned out to be their volunteer work. This is not done to optimize the content of the living example, hope and I like lazy webmaster best not to make this low-level mistake again.

I only talk about the optimization of the content, other optimization can go to Baidu, the content of the manuscript must appear on the site keyword, and the key words do the anchor, this is the focus. Like my site, each article at the beginning of a keyword 3 times, the middle part did 3 keywords, the end did 2 keywords, and the keywords are diverse. For example, the first paragraph of the article did "English learning", then the middle section to do "online English learning", the end of the paragraph to do "free English learning site" and so on, so that the search engine is not considered cheating. This way may be for non-English learning site to do a little, and like English learning class website, especially the online English learning is mainly listening to the site, then the content is basically common general hearing files and text, then how can we in this English text embedded keywords? You can actually say a little bit of skill If the article content has the Chinese translation, we may in the method plus such as "the online English study net editor's note" Such wording, the tail paragraph plus "The online English Study Small compilation summary" and so on, but if an article is pure English, then how? We can use the phonetic form of our website keyword to write, such as " Zaixianyingyuxuexi "" "Mianfeiyingyuxuexiwang" and so on, such as Baidu search engine will have pinyin inspection mechanism, we enter these pinyin, will have the same tips as our keywords, please see the following figure:

So for the content of the article is all English, we can make good use of this to optimize.

Third, the late operation diversification

Operation of this topic, perhaps not I this has just been a year's webmaster should be reasearchers, in the Master's eyes I am still a novice, but I would also like to say that I personally on my online English learning network operating ideas. I hope to give a reference to my friend who is the same station. Like this online English learning station, there are many on the Internet, most are not making money, like my site, just at the beginning is no idea, no money to earn, but now some ideas, do not know feasible? So also take out and share with you, please master pointing pleaes.

Profit point one: training institutions and overseas study and immigration agencies, monthly advertising. I am here in Shenzhen, the situation here is still know a little bit, here to do English training and study abroad is still quite a lot of, there are many are suffering from the high cost of publicity and the poor, my website traffic is still good, you can contact them to do monthly advertising, prices can give them a lower level, this is my first profit point.

Profit point two: Network Alliance advertising. This should be the majority of webmaster know, like Google AdSense, Baidu Alliance, Ali Mother Alliance and other Alliance advertising services. Like my online English learning network now do two leagues, one is Baidu is Ali mother, just started is to do Google AdSense, but because they do not understand, on the click, the result was kicked out. This profit point, to the majority of stationmaster is very familiar with, and most of the individual stationmaster relies on this to profit.

Profit point three: do E-commerce. E-commerce in the next 10 years will be a peak, similarly, as a webmaster we can not miss this period. So my online English learning website plans to carry out this business, do online sales of books and our listening and text to burn the CD-ROM package for sale, this profit point do not know feasible?

Profit point four: do English training and enrollment. itself offline we are doing English training, hope that the use of our online English learning platform for the popularity and resources can recruit more students, and then carry out training courses profitable.

Profit point five: Use the network to organize group buying. Some people say that group buying is only a flash in the pan, but also to see opportunities and group purchase of product services, not a stick to buy this model to kill. Like my online English learning website is ready to do the Shenzhen English Teaching service Group buying market, is currently with the major training institutions to negotiate. I think this profit model is still very desirable.

In fact, careful thinking, there are many profit models to follow, I would like to see myself willing to explore and actually to operate, but also said a lot of, but the personal point of view, if you think there is a desirable place, then I am also very happy to give you some ideas, if you feel worthless, that also please a smile. Website Operation relies on the idea, no matter what age, the way of thinking to determine the eternal truth.

This article from the Online English Learning Network www.tensymbols.com original, QQ group 49763204, hope to study together!