Probing into e-commerce mode and operation mode of E-business

When it comes to e-commerce, you will certainly associate it with the e-business model, and there is no doubt that everyone will speak directly to the business-to-business (Business to Business), the Business-to-consumer (Business to Consumer) or Consumer-to-consumer (Consumer to Consumer). It can even extend to n patterns such as C2B (Consumer to Business), government-to-business (government to Business).

Baidu, there are even a lot of places to "Customer" or "Consumer-to-consumer" in the "C" to interpret as a "". interpreted as "Consumer", and almost all understood as "customer" blurred the difference between the two. Maybe everyone knows, but they are too lazy to say it clearly.

I am not "fooled", "pedantic" or even "boring". The understanding of these concepts has a lot to do with your business positioning, customer analysis, etc. And I believe that when you talk about platform business later, you can reduce a lot of confusion or trouble. In a real-world business environment, I did encounter disagreements over the understanding of these patterns, and the nature of the business.

There are two points to be carefully defined.

1th: "C" represents "Consumer", that is, consumers, the purpose of the purchase of goods is not used for processing, production or marketing purposes. is end user. And customer, that is, customers, refers to the buyer of goods or services, may be manufacturers, or distributors or end consumers. Here to explain the problem is that if the enterprise to buy goods because of their own or their own consumption, then this purchase behavior should also be defined as consumer behavior, can not be understood as an enterprise behavior. For example, PetroChina buys a computer through the Beijing-East website, and Chinese Oil Purchases act as a personal purchase, at best a big client, while the Jingdong site still belongs to the consumer website.

Obvious：

1/The end user of the raw material commodity is the production user, the end user of the consumer goods is the consumer (may be the enterprise, may also be the individual);

2/CDE users, is clearly what we usually refer to the Business-to-business Platform service object. If the more accurate decomposition to the industry, then this kind of industry business-to-business platform Service content may be more in-depth, professional, more attractive to industry merchants;

3/Now the popular "B2BC platform", in fact, is to provide services for the ABC platform, b may be buyers, but also may be sellers. The reason is that the three have a common focus on "consumer goods";

4/Middleman in the consumption-oriented commodity circulation (B), the role is very subtle. It can be said that the more obvious its industry characteristics, the number of purchases, the amount of transactions will be higher. On the contrary, show more "consumer" purchase characteristics;

5/from the buyer's identity to understand, but also can extend a lot of "model", but, as if most of the practical significance. Unless, unless what? Unless there is a significant differentiated service space!

Conclusion：

In the era of non face-to-face transactions in the Internet, the user (customer) behavior analysis is more important than the analysis of user identity, can more accurately grasp the market. It is even more straightforward to understand that the type of commodity (both consumer and raw) determines the overall direction of the platform's operation, that is, to whom (behavior) is provided.

1/To provide services to the CDE platform is a pure business-to-business platform, its industry characteristics should not be overlooked, it is the trend of "industry business-to-business" direction of operation, the industry Business-to-business platform services from the Integrated services (Business information Services) to the "Integrated + Transaction" service;

2/CB to BA to provide goods to buy services, can basically be summed up as "B2BC" operation direction, mainly for "consumer goods", domestic trade platform and the platform is its subdivision, strictly speaking only "transaction-related services" difference. Because, the service object basically does not have the difference;

3/CB provides a commodity purchase service to a, which is the service platform for the consumers trading, which is easy to understand;

4/A and a direct transaction, refers to the market-type commodity trading platform, characterized by the platform on the sale of goods basically no duplication, otherwise it becomes a commercial behavior;

2nd: business-to-business, Business-to-consumer, or consumer-to-consumer, accurately speaking, represents a kind of market orientation, is the direction of operation, E-commerce business model, or E-commerce platform application. From the platform (or technology) in essence, the two kinds of business that operate business-to-business and Consumer-to-consumer, the demand for platform is basically not very different. So, what is the mode of e-business? Then we must from the core content of E-commerce to explain: I think the focus of E-commerce is "business", and the core content of business is "trading." The answer, then, is that the e-business model (or platform model) should be a trading model.

For example, the concept of Consumer-to-consumer appeared during the ebay.com epidemic, when the ebay.com platform was a platform for the sale of second-hand goods primarily for individual users. Later, the popularity is too prosperous, many businesses will sell goods through the ebay.com platform, of course, there may also be many businesses through ebay.com to buy goods. The diversity of application of website platform makes the tangle in c2c,b2c lose meaning. Adapting to the platform's application changes, changing the platform's operation direction, is actually adapts the platform service object the change. But the platform is still the same platform, that is, to promote and protect the buyer and seller to complete the transaction place. This is the most basic characteristics of the trading platform, that is, E-commerce mode.

E-commerce model, that is, the trading model, I think the most basic there are two types of trading platform model (provide trading platform, but do not participate in the transaction) and direct transaction mode (directly involved in the transaction). Leave some space for everyone to innovate, hehe

Looking back at the application of several operational directions mentioned above:

What's the point of saying that?

1/The "(large) business-to-business" operating model listed here is unclear, either to the industry business-to-business or closer to B2BC, depending on the type of goods. In fact, according to Alibaba itself, Alibaba network is to provide a platform for integrated services, it is clearly not an e-commerce platform, can only be regarded as commodity trade information platform. My understanding is that this is the embarrassment of Alibaba platform, the ship's big turn is difficult. The use of "(large) Business-to-business" operating mode is not much, but because the scale is too large, too representative, so be sure to write out, but also to explain clearly.

I do not know if we have noticed, when you read the Eric Business-to-business report, there is always a line of fine print on business-to-business trading data, that is, "any link in the transaction is applied to the electronic means", which is written with a technical content, which is actually a guide. In fact, last year, the business-to-business trading platform in some industries did see a noticeable upward trend in online turnover. It is worth looking at when Eric will change the method of statistics, using a statistical method similar to the online transaction scale of the platform, hehe.

2/personally believe that the product features of group buying site did not dig thoroughly, group buying trading model to further explore how to attract more users to participate. And, see what happens when the group buying platform that lets companies participate?

3/Personal Understanding, the original proposed auction model, auction platform in the instant purchase mode, similar to the priceline.com reverse trading model, as well as the recent emergence of group buying mode, etc., is the innovation of E-commerce model. Others can only be based on the e-business platform of the operating model of innovation, that is, the application of innovation, or in the industry (not the Internet industry) of the business innovation. For the e-business model, it is only a pirated application.

Do you think there is some distance from the actual operation? Well, give you two more reasons: it is clear that the E-commerce model, that is, platform trading mode, to a certain extent, the basic definition of the company's operating management structure, to determine whether the business is "commodity" or "supplier"; Technology development also understand where the product data is collected, several "admin backend" needs to be deployed, developed, and so on.

These two points are the most basic concept. I hope it will help you with your actual operation and operation.

Finally, this article does not want to change the consistent understanding of the e-business model. For in certain circumstances, it has never been said to be used in general terms.

Finally, Friendship Reminder: More discussion needs (clear Target customers!) , talk less about model innovation, and don't obsess and innovate to lose the nature and direction of the business. Demand creation mode.

Finish-