Problems to be considered in the planning of successful medical websites

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Now the website operation is fastidious the user experience degree, to the medical profession website, how enhances the browsing volume, increases the website trust degree, the retention patient, how enhances the conversion rate and so on is in front of the stationmaster the first question. Therefore, as the station webmaster know, a good site planning, you can in the later operation of the province to save a lot of effort. The author based on recent work experience, summed up a few medical site planning details, and share with you.

One is the Web page layout: The medical website has the very strong marketing sex, most of the patients with problems into the site, need to find the answer on the site or solve the problem, which requires a clear navigation of the site, and has guidance, the directory structure within three clicks can reach the final page, so that patients in the shortest possible time to find the information needed. In addition, marketing information placed in an important position, primary and secondary trenchant, illustrated, in the first time to attract the eyes of patients, such as: Positioning the location of the hospital navigation, technical advantages, expert team, cutting-edge equipment, such as highlighting the strength of information to facilitate patients to find relevant information to understand the hospital's strength

Second, the content of professionalism: the content of the website must embody the accuracy and authority. In the hospital characteristics of treatment to have a full theoretical basis, with the facts to speak, do not allow the patient to produce ambiguous feelings, so that patients will feel the strength of the hospital, is the absolute first choice for the doctor. The setting of the title as close as possible to the patient's search habits, add pictures in the text, to enrich the content of the article, but also make the article more readable, so that patients satisfied with the return, further improve the trust of the patient's website.

Third, the interaction of the website: medical websites pay more attention to communicate with patients, this is also to improve the site user experience is an important aspect, how to interact? Through the continuous study of patients ' access habits and needs, we can use Business Online FAQ, QQ consulting, call Advisory, online message (message board, ask system) and other ways of diversification.

Four is the characteristic technology and case: The hospital uses what kind of treatment, whether can cure the patient's sickness, is the patient most concerns one of, the full reasonable rationale, the strong rehabilitation data, with the patient rehabilitation case, may help the patient to relieve the doubt, enhances the conversion rate.

Five is the hospital packaging: Speaking of packaging, may sound very general, we need to be refined out of each aspect, such as: Hospital profile packaging, expert team packaging, therapy packaging, equipment packaging, activity packaging. Of course, the packaging is not to say that fraud, this point of the beholder, do not explain. The hospital, therapy, expert packaging, can reflect the authority of the hospital and marketing, in enhancing the patient's trust in the hospital, but also can improve the conversion rate.

The actual medical website Operation's ultimate goal is to have the patient to the hospital, we all know the customer is the god, we need to use the quality service and the treatment method to retain the patient, we need to change the position ponder, then will consider our marketing, after all naked marketing method is impossible to succeed.

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