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I engaged in SEO this industry has more than a year, but also optimized a lot of websites, there are portals, forums, enterprise stations. But relatively speaking, the more the optimization is the enterprise station, in fact, the company is relatively easy to optimize the station, most of the Enterprise Station keyword index relative is relatively low, but I found that many enterprises feel that the optimization of the first page is very difficult, in fact, because most of the enterprise station to take over people to optimize knowledge is not proficient, A lot of things do not understand, in addition to the pre-construction station and did not have too much of the optimization to do the corresponding strategy, now, we will analyze the enterprise station to face some of the problems!
First: Pre-construction station problem
Many of the enterprise stations are selected to apply template building, spatial choice of instability, and constantly modify the site and the title and so on cause more difficult to optimize, and the early stage of the site for Keywords and website title, description of the settings and not too much to pay attention to the site, all the column pages, content pages are unified title or description, And most of the keywords are no search volume, it can be said that there is no need to optimize the first page. Is this a good word for you? Can you bring the flow? There is most of the enterprise station are excessive pursuit of beauty, a large number of Flash, JS code, etc. for the search engine is not friendly things, a lot of the same page and dead links exist in the site above.
Second: Conversion rate problem
We all know, do SEO mainly think is the keyword ranking Baidu home page, and for conversion rate problem I believe that most of the SEO will not too much to pay attention to, that is not the nature of their work
, in fact, we can think about, we do SEO is to rank, and what is the ranking up to? is not the flow, with the flow of what? conversion rate!!! Here can be a lot of SEO doubt, we are to do SEO, not to do conversion rate, conversion rate is the company's products and services, then I would like to ask you? Even if the company's ranking did not do the home page, and the IP over 10W per day, but there is no conversion rate, do you think this is what the company needs? I believe that most business owners recruit SEO is not often look at your ranking, the boss is more concerned about the number of orders sold!
In the enterprise station to do optimization is different from the network company's optimization, if you are now in the Enterprise station to do SEO, then you must clearly understand the above 2 problems, make relevant strategies, so that you can stay in the company longer!
This article by the drunken 〤 Gentle ゝ Original: http://www.chinaautolighting.com/newsshow.aspx?iid=6408 reprint please specify the source, thank you!