Product Design II: Optimize your Product details

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A few days ago in the morning, I knocked down the "Product design principles: Streamlining your Products" is honored to be recommended to the home page, at the same time received a lot of people feedback. In my opinion, someone commented on what I wrote, which was the most honored thing, so I answered it all. And today I decided to continue to beat this series of the second article, I would like to continue to shoot bricks or onlookers, I will not be grateful, and continue to write a good feeling of this series.

Streamline your products, usually in the early stages of product design, planning the product phase. Today I would like to say that the whole process of product design, development and subsequent maintenance.

One afternoon a year ago, I used to go shopping with my wife in a supermarket in this small city. Let me baffled the thing is: in the same mall, Supor can put a kitchen knife to sell more than 190 pieces of money, and the other kitchen knives with shopping malls no more than 19 yuan, the Supor kitchen knife is more expensive than the common knife 10 times times. At that time, the first feeling is a kitchen knife to sell so expensive, as for? Will anyone? But after my repeated research on the kitchen knife, compare. After going back after several days of depressed and thinking, I decided I would buy. At least in my current economic conditions, more than 100 dollars, to buy a good kitchen knife is still affordable. What makes a kitchen knife can be higher than the kitchen knife 10 times times more than the price? Product Details!

If you study Supor's kitchen knife carefully, you will find that his workmanship, details, materials are well grasped and used to make you handy. Of course the brand is a part of the price factor, but the main thing is that the product does have its advantages. After all, I am not supor kitchen knife salesman, and my seven Aunt eight aunt, no one and supor kitchen knife have any business dealings, so I do not intend to supor the kitchen knife to start a long speech. Similarly, to seriously study the next iphone,ipod, will find the same truth. The same is the mobile phone, why some features and performance is not weak, but is not selling prices? The same is MP3 and MP4, why the domestic MP4 are upgraded to MP6, the market is doing a very smelly situation, Apple's ipod will still be so popular? Zhou is a person I don't like more, Because of his 360 old inexplicable magic to kill the software I wrote. But I have to admit that some of his theories are good, and one of the best is the theory of micro-innovation. Tencent, 360, Thunder ... A series of products are not original, we can find their shadow from other products, but they have done so well. We can hate them, but we must acknowledge their strengths and strengths, because only by admitting that they are good can we learn and even surpass them. If you see 360 and QQ, just stop to despise them or joyriding to the cottage, it may hinder your rational judgment, you can not become a good product manager.

I suggest all the friends who are interested in product design should buy an iphone, at least a kitchen knife should be bought, at least the next time to walk through the Apple Experience shop, or into the supermarket, you can carefully compare. You will understand what I mean, sometimes, the details of the product give the product a kind of aura, this kind of thing only can comprehend, say to become superficial. But I tried to say it.

Product detail design Excellent, to a certain extent, determines the product market and product output value. Many friends start a business, always want to win the market on idea. But there are so few examples of really good ideas that can be made into a product or an industry, especially in this magical land. Any creativity, as long as there are bright spots, will immediately die, or be Tencent crushed to death. However, if you have enough confidence to grasp the user's psychology and experience, carefully design the details of the product, then even if someone else shanzhai your product, do your function, but your details, your soul, is not so easy to be stolen. Years ago, I thought I had to have strong skills, to defend my product, and then I understand, no matter how I a small team to improve the technology, there will always be more cattle in the technology beyond me, only those who continue to try, stay to the user needs of clear understanding, and the product details unique grasp, Let yourself be invincible.

The product details are very important concepts that everyone knows, but how to make a better product, this should be everyone wants to know. I do not have a universal rule, can be a little learning, you can design excellent products, at least for me, I still groping how to make a good product, but there are some points are beyond doubt.

First, the product needs to be simple enough, because excessive redundancy and complexity, will be beyond the control of the General people, product designers will focus on how to grow above, and in how to do fine aspects will be deficient. To point out that I say the product needs to be simple enough to pursue a principle: avenue to Jane. But not that I would like to design a portal, and finally become a business station of this nature of simplification, but remove unnecessary all the functions, details, to do this must reluctantly cut the meat.

Second, deep understanding of the needs of users. Know what users really need and know what they hate most. Only you deeply understand the needs of users, in order to grasp the good features in order to do the details. All the details and functions are the meaning of his existence. And every detail, button, function, page, interface, are for the user's needs, have to do, just to do.

Third, to understand the user's use habits. There is a saying that day does not understand the dark night. Sometimes just by relying on your knowledge and understanding of the product, you cannot understand the user's perception of the product, so you must understand the user's habits. The user's education level and the degree of familiarity with the environment determine the user's habit. I used to design a fee system to allow small rural supermarkets to join, I think very simple computer knowledge: such as the case, page, corner, the Chinese and English input, these problems have bothered 90% of the users.

Four, understand what is called the user experience, all the details are to improve the user experience, not for fancy, for individuality, for beauty.

Five, all the beautiful, are for better expression, do not want to look beautiful.

Reduce all user actions that can be reduced and centralize all user operations into one place.

Seven, do not attempt to prepare product specifications for your product, so that your customers get the product, you can start.

Eighth, do not go too far to innovate, but to optimize your product details. Excessive innovation means that users need excessive learning to adapt. So how to innovate optimization on the basis of the user's existing habits is very important.

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What I can sum up is just a few points, and the rest of the estimates need to focus on all the power. I'm going to go on with my Supor chopper. Many years ago I used to say that do business station has no future, because he does not have any technical content, and now I have to correct, do the enterprise station can be made a very successful enterprise, the key to see what you can make what kind of enterprise station.

Original: http://blog.csdn.net/aofengdaxia/article/details/6647747