Then the first two articles on product design principles, this week wrote the third: The product is perfect and then online.
When we complete a product planning, design, development, testing, the last thing is to push the product out, facing our customers. But when it comes to products, there is an important principle: to do the function, the details of properly handled, to ensure that there is no case, and after many tests, looking for multiple developers and Target customers to carry out a large number of beta, to determine that there are no visible problems, and then appropriate to open the scale of the established scale of the public test Then the product is officially launched.
Home next to the school, the school next to the most is the hotel, and every new hotel opening, I will go to taste some, so for the product after the on-line, I have deep feelings. Before the school opened a Hejian donkey meat fire, I heard that Hejian donkey meat is very famous, natural admiration to go, but after eating that regret ah. Wasted a lot of money I do not say, but also let my friends say I look that bad ah. So since then has not been to the past more than a year, and occasionally heard that the donkey meat fire now improved, but also do a good job, but eventually lost to taste a little courage. Similar to this is the chain of Hu spicy soup, all let me very disappointed, not in case of circumstances, do not decide to go to the kind of, although it is possible in the years after the opening, their quality will be improved, but I do not want to waste their feelings to a first impression of a poor hotel. Everything is interlaced. Do the procedure, develop, do the product is similar: the product design after the launch.
The product design, means that the first to have their own this pass, and then take out to the internal staff test, over their clearance, and then take out the public test, and so on. If you or your internal staff think there is room for improvement. Then the product will be improved first and then launched again. Avoid rushing in order to catch time, instead of wasting more time. Whether it is to develop their own products, or outsource, the same reason. Do their own products, if not a good test on the line, it will offend users, the loss of potential consumers. If you are doing outsourcing, then let the customer first doubt their own strength, and then to become picky, there are some things that do not need to be modified, customers will try to modify, because once the customer began to picky, will become more picky, become suspicious of all things, but waste more energy and time. In this case, if the delay, then to communicate with customers, the real description of the situation, access to customer understanding. Don't be in a hurry to catch time.
The design of the product is not meant to be all at once to design all the functions, and then go online. We can completely plan our products in stages, some phase to achieve some functions, the remaining functions can be introduced later. But the on-line part must be done well. Like an open restaurant, you can launch a dish first, but this dish must be very good. And then expand your own cuisine. The most terrible is not a little food, but not a good dish to eat. Do the same product, do a good dish, a dish.
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