Product Design Summary: "Strong relationship" "weak relationship" in internet

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[Core Tip] "Strong relationship" "weak relationship" is a familiar word, but what exactly are they referring to? The author of this article talks about his own views in the light of his actual experience.

We often hear the words "strong relationship" and "weak relationship" two times in all kinds of occasions, articles or Internet bosses ' talk, but how to define these two relations? Today, I will make a summary of my personal thoughts and ideas in the actual product design.

What is "strong relationship" "weak relationship"

First of all, "strong relationship" "weak relationship" is not the Internet terminology, their origins are by the American sociologist Granovetter a theory of interpersonal relations, he thought that interpersonal relationships can be divided into two kinds:

Strong relationship: Most likely to arise from family members, colleagues, classmates and so on, they have more opportunities for interaction in life and work, the relationship between people closely have strong emotional support. Blood and Geography (fellow) are typical representatives of strong relations;

Weak relationship: For example, a person who has seen or been inadvertently mentioned, has less contact with others, may have just talked a few sentences or > has said hello, and there is no strong emotion to hold together and the opportunity to interact is very small. You and the waiter of the restaurant, with downstairs > The neighbourhood aunt all belong to this kind of weak relation definition category.

"Strong relationship" and "weak relationship" in internet

So what's the difference between the "strong relationship" and "weak relationship" in the internet and the traditional meaning of "strong relationship" and "weak relationship" in sociology? In fact, their basic definition is the same, the internet's expression of "strong relationship" "weak relationship" is only a derivative of the traditional meaning of social science.

Social products in the Internet, the typical "strong relationship" community: Friends Network, Facebook, Renren, friends and acquaintances, may be classmates, may be colleagues, this maintenance of the bond will accompany your life, will not easily change. The "weak relationship" community is typical of the Mo, watercress, in this category of social products, the link between people is relatively complex, you may be geographical location, a good movie or a good article to generate interaction and communication, and the maintenance of this communication more fragile, It is possible that you just talk about two words disappeared in the vast sea of people. Of course, "weak relationship" can be converted to "strong relationship", the two of strangers may be because of an interesting topic, thus chatting up each other to attract each other, so as to meet and love, and become a "strong relationship."

Social characteristics of "strong relationship" and "weak relationship"

In the "strong relationship" community, because people already have a fixed emotional base, so social focus is people. For example, in Renren, your primary school students may be complaining every day, although it seems uninteresting but it will not affect your friendship in Renren. And in a "weak relationship" community, such as a public-known tuba on Weibo, if he is constantly brushing the screen even if the content is what you are interested in, you will not hesitate to cancel the attention, so in the "weak relationship" community in the opposite, people focus more on the quality of information.

For this reason, the information flow in the "weak relationship" community is much faster than the "strong relationship", high quality content is encouraged, and unlike people in "strong relationships" communities, it is not easy to introduce new things because they are close to the information they know about what they are exposed to. It may even be one-sided to understand that the core of the "strong relationship" community is social, "weak relationship" the core of the community is the spread, just like the micro-trust circle and Weibo, the former information flow slow but all of you around the story of easy to trigger the interaction, the latter information spread very quickly may be a hot topic for a few days by a new submerged.